The evoked set is also called the a evaluati ve set b

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23. The evoked set is also called the _____. A. evaluati ve set B. alternative set C. awareness set
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D. preferred set E. consideration set 24. Brands that are found completely unworthy of further consideration are members of the _____. 25. Darcy is considering the purchase of living room furniture. While there are several national-chain furniture stores in her city, she is not considering Haverty's because she's purchased furniture from this store before and has been dissatisfied. For Darcy, this furniture retailer is included in her _____. 26. Brands for which a consumer is aware but basically indifferent toward compose his or her _____.
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27. Elaine is considering the purchase of a computer and is aware that Toshiba and HP are brands in this product category. However, she is basically indifferent toward them. These two brands represent Elaine's _____. A. evoke d set B. consideration set C. inept set D. excluded set E. inert set 28. To which set do alternatives the consumer does not know about belong? 29. Which of the following statements is FALSE regarding appropriate alternatives?
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30. Which of the following is a primary source of information available to consumers? 31. Past searches, prior personal experiences, and prior low-involvement learning are examples of which source of information? A. mem ory B. personal sources C. independent sources D. marketing sources E. experiential sources 32. Karen is going to the mall to purchase new shoes. Based on her prior experience with Nine West and her positive attitude toward them, she plans on looking at the Nine West store first. Her decision to visit the Nine West store is based on which source of information? 33. Friends, family, and others are examples of which source of information?
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Christopher Reinemann
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