Session9-INFS1000-S2-2016-full [Slides Format].pdf

Based on proprietary technology users cant see how

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Based on proprietary technology – users can't see how the application works or change it 4. Product value is fixed 5. Passive consumption of information and products (no network effect) - “Online catalogue” 1. Interactive – users generate content, functionality or layout of sites . 2. Software as a (free) service . 3. Based on freely available open source – code can be viewed and changed . 4. Product value increases with use (FB, Amazon, Netflix) 5. Social participation, communities, active consumption of information and services . - “Social media”
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How Can Businesses Benefit from Web 2.0? Social Networking Provide a platform for individuals to create and maintain online relationships based on interests, location, profession, knowledge, etc. Used to connect with people, create a sense of community, pursue shared interests, or achieve business goals (finding a job, recruiting employees)
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Mashups & APIs A web page, or web application, that uses and combines data or functionality from two or more sources to create new services (Wikipedia) How Can Businesses tap into benefits of Web 2.0?
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How Can Businesses Benefit from Web 2.0? Market research Collect and analyse existing customers’ feedback on products and services to identify and address potential and future needs Feedback websites and customer forums – e.g. Tripadvisor (3 rd party), Dell Ideastorm
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Power of the crowd (the hive mind) Referral strength or value is huge We trust the opinions of other uses : crowd mind Feedback websites and customer forums – TripAdvisor, Zomato, etc
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How Can Businesses Benefit from Web 2.0? Market research Collect and analyse existing customers’ feedback on products and services to identify and address potential and future needs Feedback websites and customer forums – e.g. Tripadvisor (3 rd party), Dell Ideastorm Sentiment analysis – using software to sift through and analyse data on social media platforms (blogs, wikis, FB, Twitter, Linkedin, etc.) Systematically monitor social media to sense public image of your brand – e.g. Twitter
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Benefits of crowdsourcing Tapping into a wide-range of talent and brainpower Interdisciplinary collaboration brings fresh input Problems explored at a low cost and often quickly 500 hours per minute .. to YouTube.com
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Is Web 2.0 is already over?
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Agenda for today 1. Repetition W8: BPMN modeling 2. Activity: MCQ & $RU BPMN model 3. Internet Business and Web 2.0 4. Activity: Products & digital services in E-Commerce
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Activity W9(2): Selling Products/Services Online Task   1:   Discuss how   well   (or   to   what   extent)   the   following   products/services   might   be   sold   (or   provided)   online.   Identify   pros   and   cons: 1. Books 2. Fashion 3. Groceries 4. Air   travel 5. Haircut
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Activity W9(2): Task 1 Books: Pros: Books are easy to describe, they are cheap, easy to ship; one can facilitate search inside books and reading of samples from the book, as well as allow customers to review books. Also it is feasible to employ recommender systems such as “customers who bought this book also bought these books…” Cons: It is not possible to replicate the browsing experience of a real bookstore.
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  • Three '10
  • N/A
  • Business, World Wide Web, RU BPMN model

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