Answer Correct Answer: semantic differential Question 10 0 out of 10 points What kind of question is the following? "Place an ‘X' in the space that describes your feelings about this test." Easy __ __ __ __ __ Difficult
Fair __ __ __ __ __ Unfair Answer Correct Answer: semantic differential scale In class, we saw a video describing McDonald's entry into China. What "interesting" behavior did they need to educate Chinese consumer about? Answer Correct Answer: Using a drive thru window. Question 5 10 out of 10 points According to Figure 8-1 above, "implement marketing actions" occurs during which step of the five-step marketing research approach? Answer Selected Answer: "E
" Correct Answer: "E " Question 7 0 out of 10 points The __________ in a decision are the restrictions placed on potential solutions to a problem. Answer Correct Answer: constraints Response Feedback: Key term definition— constraints. Question 8 10 out of 10 points According to Figure 8-1 above, "specify constraints" occurs during which step of the five-step marketing research approach? Answer Selected Answer: "B
" Correct Answer: "B " Response Feedback: Specifying constraints is an action taken during Step 2—develop the research plan ("B"). See Figure 8-1 in the textbook. Question 9 0 out of 10 points The 2007 __________ contains data on the number and sales of establishments in the United States that produce a good or service based on its geography, industry sector, and North American Industry Classification code. Answer Correct Answer: Economic Census Response Feedback : The Census Bureau publishes the Economic Census, which is conducted every five years. It contains data on the number and sales of establishments in the United States that produce a good or service based on its geography, industry sector, and North American Industry Classification code. Question 10 0 out of 10 points
Consider Figure 8-4: Question 7 above, which is part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Which of the following statements MOST LIKELY explains why Question 7 was included in the questionnaire? Answer Correct Answer: Wendy's wanted to know if billboards and other media types were important sources of information to consumers when they decide where to eat. Information in online databases consist of two categories: (1) indexes to articles in periodicals, and (2) statistical or financial data on markets, products, and organizations. These can be accessed either directly, via Internet search engines, or using Answer Correct Answer: portals through keyword searches. Response Feedback: Information contained in online databases available via the Internet can be accessed either via Internet search engines or portals through keyword searches. Question 6 0 out of 10 points Research that involves trying to determine the extent to which the change in one factor changes another one is referred to as Answer Correct Answer: causal research.
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