D May be aimed at a firms own employees E Usually take longer to achieve sales

D may be aimed at a firms own employees e usually

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D.May be aimed at a firm's own employees.E. Usually take longer to achieve sales results than does advertising.AACSB: Reflective ThinkingBloom's: ComprehensionDifficulty: EasyLearning Objective: 16-09 understand the importance and nature of sales promotion.16-174
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Chapter 16 - Advertising, Publicity, and Sales Promotion324.(p. 442)For an intermediary, a sales promotion would mean all of the following except A. deciding to stock a product.B. providing a special display space.C.expecting the promotion to go on forever.D. giving the product extra sales emphasis.E. assigning a larger budget to the product.AACSB: Reflective ThinkingBloom's: ComprehensionDifficulty: MediumLearning Objective: 16-09 understand the importance and nature of sales promotion.325.(p. 442)Which of the following is a possible outcome of a sales promotion? A. Sales increase during the period of the promotion and then remain at a higher level than they were at the start of the promotion.B. Sales increase during the period of the promotion, decrease when the promotion ends, and then return at the original level where they were prior to the promotion.C. Sales increase during the period of the promotion, but then immediately return to the original level that they were prior to the promotion.D.All of the above.E. A and C only.AACSB: Reflective ThinkingBloom's: ComprehensionDifficulty: EasyLearning Objective: 16-09 understand the importance and nature of sales promotion.326.(p. 442)Sales promotion for frequently purchased consumer products usually has to change in mature markets. Why is this the case? A. Sales promotion is a tool that can help overcome consumer price resistance.B. Increased competition from dealer brands in large, powerful retail chains.C. Greater price sensitivity among consumers.D. Limitations on shelf space in retail stores.E.All of the above.AACSB: Reflective ThinkingBloom's: ComprehensionDifficulty: EasyLearning Objective: 16-09 understand the importance and nature of sales promotion.16-175
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Chapter 16 - Advertising, Publicity, and Sales Promotion327.(p. 442)Identify the incorrect statement about sales promotions. A.Sales promotions have increased because of competition in emerging markets.B. Sales promotions can be used as tools to overcome consumer price resistance.C. Changes in technology have made sales promotions more efficient.D. The availability of more ad agencies and specialists has spurred growth in sales promotions.E. An appropriate sales promotion depends on the situation and objectives.AACSB: Reflective ThinkingBloom's: ComprehensionDifficulty: MediumLearning Objective: 16-09 understand the importance and nature of sales promotion.328.(p. 442)Sales promotion activities: A. can usually be implemented quickly and get results sooner than advertising.
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