Reflection of the overall campaign of self reflection

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
reflection of the overall campaign of self-reflection that everyone possesses true beauty in their own way. Dove didn’t use Supermodels or known models. They casted real women from different ethnic backgrounds. In doing this Dove stayed consistent to their campaign. The ad was tasteful and decent for the target market. The print ad focused more on the stories of the women and less on the product. The overall campaign including media advertised Dove as being more than soap but also a moisturizer, being better than competitors, and being natural. 3. Identify any areas where you feel the campaign/advertisement does meet the guidelines and explain why this is so.
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Dove created a campaign that appealed to their target market while staying consistent to their brand. They have always kept it simple with advertisement so this actually required minimal change on their part. The ads were tasteful and cohesive. The overall objective was communicated throughout the entire campaign. Dove used real people to advocate real results from using their products. 4. Identify any areas where you feel the campaign/advertisement does not meet the guidelines and explain why this is so. If I saw this ad by itself, I wouldn’t know what specific product was being advertised. I think that Dove should have done a better job incorporating the name and product into every print ad. The communication of the actual product and benefits in the individual print ad got lost in the creativity of the campaign. All the ads started looking the same because it was a very minimal, clean, and realistic ad campaign.
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern