Monthly southwest issues an issue of the magazine

involved within the mission of Southwest. Monthly, Southwest issues an issue of the magazine,
Southwest Spirit, which “features the story of an employee who has gone above and beyond”
(Gallo, 2014). With the company investing over $100 million toward training and development,
it can be seen why they are known for their great atmosphere and customer service. The airline
provides visuals for current employees through the sharing of internal videos featuring “real
examples and stories to help employees visualize what each step of the purpose looks and feels
like” (Gallo, 2014). This aids in the employees’ understanding of what they may encounter while
performing their job duties and also gives them the skills needed to resolve any and all possible
issues.
Employees have had nothing but positive remarks regarding Southwest, from looking on
GlassDoor to reviewing the company’s home page, one can conclude that its success can be
derived from its developed workforce. Southwest has invested over 1,953,705 hours in training
and education and another 811,717 hours were invested in safety and security training
(Southwest, 2016). The training provided to employees will always be aligned with the mission
of the company because the success of the employees is the success of the business. With its
continued commitment to its employees’ success Southwest will continue to set precedents for
other companies as well as maintain its competitive advantage as it has an intangible human
capital. The dedication the company has made to its employees is reflected in their interactions
with its customers and as the company continues to change and grow, it will ensure its
employees do the same.

Works Cited
Gallo, C. (January 2014). Forbes. Southwest Airlines Motivates Its Employees with a Purpose
Bigger Than a Paycheck. Retrieved from,
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employees-with-a-purpose-bigger-than-a-paycheck/#7bbc4f435376
Southwest. (2016). Southwest One Report. Training, the Southwest Way. Retrieved from,