involved within the mission of Southwest. Monthly, Southwest issues an issue of the magazine, Southwest Spirit, which “features the story of an employee who has gone above and beyond” (Gallo, 2014). With the company investing over $100 million toward training and development, it can be seen why they are known for their great atmosphere and customer service. The airline provides visuals for current employees through the sharing of internal videos featuring “real examples and stories to help employees visualize what each step of the purpose looks and feels like” (Gallo, 2014). This aids in the employees’ understanding of what they may encounter while performing their job duties and also gives them the skills needed to resolve any and all possible issues. Employees have had nothing but positive remarks regarding Southwest, from looking on GlassDoor to reviewing the company’s home page, one can conclude that its success can be derived from its developed workforce. Southwest has invested over 1,953,705 hours in training and education and another 811,717 hours were invested in safety and security training (Southwest, 2016). The training provided to employees will always be aligned with the mission of the company because the success of the employees is the success of the business. With its continued commitment to its employees’ success Southwest will continue to set precedents for other companies as well as maintain its competitive advantage as it has an intangible human capital. The dedication the company has made to its employees is reflected in their interactions with its customers and as the company continues to change and grow, it will ensure its employees do the same.
Works Cited Gallo, C. (January 2014). Forbes. Southwest Airlines Motivates Its Employees with a Purpose Bigger Than a Paycheck. Retrieved from, - employees-with-a-purpose-bigger-than-a-paycheck/#7bbc4f435376 Southwest. (2016). Southwest One Report. Training, the Southwest Way. Retrieved from,
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