To ensure that sbu continues to grow for a long time

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experiences some problems. To ensure that SBU continues to grow for a long time in future, the managers have come up with various strategies to ensure this takes place[ CITATION Lil14 \l 1033 ]. H&M company has focused on issuing out unique fashion clothes whenever the product is produced, and that ensure that the sweetness of the goods they produce are at a high level so that the customers are always encouraged to buy these products even in the future. By ensuring that high quality is maintained, the SBU strategy for growth is met. Effective advertisements carried out by the H&M Company also help the company to grow its SBU. Celebrities are usually used by the company to endorse its various products, and
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Global Strategy and Foresight 5 this ensures that the sales are high as it is a strategy that has been utilized for a long time by many businesses. An example of these is where a celebrity is used to carry wear fashion clothes made by H&M Company while performing[ CITATION Pri11 \l 1033 ]. The use of celebrities to advertise new fashion clothes help in penetrating new markets by the company and it’s a good strategy to ensure its SBU grows in the future. The target market for advertisement has to be well chosen to ensure it is dining to the right people. The company can also have a strategy to ensure its products are developed by coming up with products that are new and making modifications on existing products. Lastly, H&M Company can develop a plan to ensure that all the goods are diversified, and each product targets a particular customer. Customer Equity being used to Estimate the Values of Alternative Marketing Actions the concept help the firm to calculate economic return for all possible marketing initiatives depending on the impact they are likely to cause to the clients of the organization. It involves adding up the values of the current as well as the future customers of the company hence making sure all the customers are taken into consideration, and they are not oppressed[ CITATION Cho15 \l 1033 ]. H&M Company also uses planning basing on value strategy. In this strategy, the various resources that the firm has would be allocated basing on the value of the stakeholders. This approach helps to compare the income of different people so that those important decisions can be made to ensure the income is fair and all the parties’ concerned benefit. H&M company make goals which have to be accomplished during a particular period and there a lot of care should be put in place to ensure that resources meant to achieve the goals are not misused[ CITATION Wie12 \l 1033 ]. The appropriate consultation also needs to be taken into consideration to ensure the resources are allocated correctly, and they will benefit all people
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Global Strategy and Foresight 6 in the company. The factors which influence how the funds are distributed should also be put in consideration.
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