The conventional type of business is scattered across Abu Dhabi and ranges from high to low quality services offered. The following list comprises of conventional salons: A. Bedashing Nails; a leading spa in the city of Abu Dhabi established in 2008 with variety of spa services offered at their lounges. With 5 branches operating in highly populated areas in Abu Dhabi namely: Al Khaleej Al Arabi, Fairmont Bab Al Bahar, Khalifa City and Central Market. Their working hours are from 10am to 10pm. The Spa strives to be the best spa lounge in Abu Dhabi by providing a very creative lounge nicely decorated to complement the overall experience while service is being given. Please visit for more information. B. Tips and Toes; established in 2005 in the city of Sharjah is now offering service in 5 different branches across the Emirates. In Abu Dhabi there are 3 different branches namely: Marina Mall at Corniche side, a branch in Al Khaleej Al Arabi road and in Khalifa City. Their working hours are from 10am to 10pm. Please visit for more details. C. Golden dessert Spa; located in Khalifa A with a variety of beauty services, was established in 2009. With only one branch so far and operations from 10am to 10pm the spa covers a highly populated area. Please refer to the website for more information Fatima Al Mutaiwee has noticed a market shift, where by regular salons have started providing home spa services at high rates. Such shift in the market will continue to grow and will most likely result in reduction of market share for Glimmer Spa. 9 | P a g e
When it comes to direct competition, the owner clearly stated that at the beginning they were the first ones who came up with this kind of service. However, 3 months later similar businesses started opening with the same concept – services at clients’ home. The only 2 direct competitors available in the market so far are The Home Spa and Royal Nails who target the same category of customers from medium income to high income. The Home Spa was established in 2011, a few months after Glimmer Spa opened doors. The Home Spa was able to acquire market share as customers are willing to try out new service providers from time to time. Each business will have its own model of operations and when it comes to pricing difference, the Home Spa is offering services at higher prices. Please visit their twitter account: @thehomespa The Royal Nails is the 2 nd direct competitor. It was established in 2013 with similar services in the city of Abu Dhabi. The Royal Nail offers variety of services such as manicure, pedicure and other services that are similar to what Glimmer Spa is currently offering. Please see the Facebook account - 2/677271798982787 for more details about this spa.
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- Spring '12
- Management, ........., United Arab Emirates, ABU DHABI, Glimmer Spa