1 indirect distribution indirect distribution is when

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1) Indirect distribution Indirect distribution is when the product reaches the end customer through numerous channels in between. 2) Direct distribution Direct distribution is when the company either directly sends the product to end customer or when the channel length is very less. A company selling on an e-commerce portal or selling through modern retail is the form of Direct distribution.
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3) Intensive distribution When the company is having a mass marketing product, then it uses intensive distribution. Intensive distribution tries to cover as much of the market as it can. 13. Outline why a business may choose to use an undifferentiated marketing strategy. Undifferentiated marketing is more commonly referred to as mass marketing. It lacks the targeted approach of other marketing strategies and typically operates on a larger scale. The philosophy behind undifferentiated marketing is to reach the most consumers by any means necessary and without regard for specific goals. Where targeted marketing is the game fisherman using a rod and reel, undifferentiated marketing is the man casting a large net. Although it is less scientific and more scatter-shot in nature, undifferentiated marketing has a long list of advantages over narrowly targeted marketing. 14. Outline why a business may choose to use a concentrated marketing strategy. Concentrated Marketing is a strategy whereby a product is developed and marketed for a very well defined and specific segment of the consumer population. Concentrated marketing is particularly effective for small companies with limited resources because it enables the company to achieve a strong market position in the specific market segment it serves without mass production, mass distribution, or mass advertising. Some features of Concentrated Marketing are:
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A. A concentrated marketing approach aims at a narrow, specific consumer group through one specialized marketing plan catering to the needs of that segment. B. Concentrated marketing is popular for small firms for these reasons: 1. Mass production, mass distribution, and mass advertising are not necessary. You can create a niche advertising strategy so that you reach your target group and the strategy gives result. 2. It can succeed with limited resources and abilities by concentrating efforts – because a small firm has lesser resources, it cannot expand a lot. Hence this type of marketing actually works for them. 16. Explain the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix meet legal and ethical requirements. Provide an example to illustrate your response. A marketing strategy details how a business can offer products and services to satisfy the needs of members of a target market. Ethical marketing ensures that the needs are real and that the products and services meet those needs. Over the long term, an ethical marketing strategy is effective because customers derive the benefits they expect from using the products or services your company offers.
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