6 company e as with four of the fi ve retailers

  • No School
  • AA 1
  • 102

This preview shows page 89 - 91 out of 102 pages.

ever many process details were omitted (Fig. 6 ). Company E As with four of the fi ve retailers studied, the user of the Company E website is navigated away from the merchandise website in order to read information about the CSR business strategy. The micro-site re fl ects well the brand image and features lots of imagery of the garment collections currently being sold. This link between product and CSR has not been seen in many of the websites, with Company E being the most successful at illustrating this link to their customers. The information is provided using a number of different channels, such as text, imagery and video, making the details easy to access and interesting. A good balance of statistics and narrative also makes the site interesting yet informative. Supplier Ethical Standards Factory Lists Retailer Code of Conduct Audit Process Details Minimum Wage Freedom of Association Supply Chain Transparency Company E X X O Fig. 7 Online CSR communication study Company E results 82 A.M. James and B. Montgomery
Image of page 89
Whilst a lot of information is made available to the user, navigation through the site is fairly complex with headings not being clear on the information being given. Supplier ethical standards, retailer code of conduct, audit process details and freedom of association were all detailed in either the code of conduct document or annual sustainability report. However, as with company D there were no details provided for factory lists and minimum wage. For the supply chain transparency, however, a summary of roles within the process were given but with no further or speci fi c information (Fig. 7 ). Results In-Store Analysis The collection of this data was carried out from the point of view of a customer. Each store was individually visited with the criteria factors in mind, observing if the retailer used each method as a communication tool. Once this was established, the type of information provided was observed and the details were recorded. The communication methods focused on for the purposes of the study were as follows: Swing Tags Labels attached to the outside of a garment, usually featuring price and brand name Care Labels Fabric labels which are attached in the side seams of a garment Carrier Bags Any plastic or paper bags which are given to customers to carry their bought goods Lea fl ets / magazines Any paper based publications made available to cus- tomers in-store Window Displays Any posters, window vinyl or visual merchandising able to be seen from outside the store Posters / advertisements Any interior decorations or posters able to be seen in-store Initiatives Events or concessional ranges featured in-store to promote the company s CSR strategy. The results of the in-store investigation and the methods used by the fi ve retailers will be discussed individually.
Image of page 90
Image of page 91

You've reached the end of your free preview.

Want to read all 102 pages?

  • Fall '19
  • Business Ethics, Corporate social responsibility, Alana M. James, Bruce Montgomery

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors