Marketers can learn the differences in the

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Marketers can learn the differences in the generations and in the changing Americanfamily. The mobility and geographic shifts open new marketing opportunities for manycompanies. A better-educated and more white-collar population in the United Statesmeans a shift in emphasis on many goods and services. As diversity increases, marketerscan learn about the characteristics of different segments of the population and designproducts and marketing programs designed for each segment.34) Explain the impact of the baby boomers, Generation Xers, and Millennials on today'smarketing strategies.
35) What are the major trends in today's natural environment? How do these trends affectcompanies?
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Companies who heed these demands will benefit, as environmentally responsible actionsare today linked with good business.36) Why is the technological environment such a dramatic force in today's market?
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Term
Spring
Professor
Mohamed batoor

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