2. Wii Remote: Wiimote is the wireless remote controller which comes with the Wii console. It is the main thing which differentiates Wii from all other consoles. It is much easier to use than the regular controllers which have numerous buttons, Wiimote has motion detector which translates motion of the hand onto the screen. It can be used for exercising, health care and teaching students with disabilities. 3. Wii Online: Nintendo offered free online service known as Wii channel, it generated revenue from the online advertising and subscription to sites advanced features. Popular feature of
Nintendo Wii 2011 12 the online service was Virtual Consoles where users could purchase and download classic games. Other service Nintendo was free Wi-Fi service, which had to be purchased for a price with consoles of other companies. 4. Other developments by Nintendo for Wii were Mii Channel, Wii Games, Wii Fit, Wii Motion Plus and many more are in development process.
Nintendo Wii 2011 13 Question 2 : How Nintendo better Manage Innovation to stay ahead of its competitors? Answer 2 : Before the launch of Nintendo Wii in 2006, the company was going through rough times, the sales of its previous console (GameCube) were bad, and the company’s market shares had fallen to a new low. Nintendo Wii helped in reviving the company, by getting back a huge share of market, dominating the video games industry by being ahead of its competitors, Sony PS3 and Microsoft Xbox 360. There was a great margin of difference between sales of Wii compared to those of PS3 and Xbox 360 in the period as shown below. ( Cumulative sales of Wii, PS3 and Xbox 360 From March 08 – Jun 08) Taken from Wii: Creating a Blue Ocean the Nintendo Way by Gorman (2008)
Nintendo Wii 2011 14 There are some factors defined by the Virtuous Circle , which have been used by Nintendo Wii to stay ahead of its competitors. Below are explained some of the main factors from the Virtuous Circle. (Virtuous Circle) Taken from Lecture 3: Managing Innovations within Firms (2011) I. Virtuous Circle 1. The Organization Reputation for Innovation : Reputation is valuable asset to any organization; it helps organization to get business solely on its name. It takes number of years to develop it by hard work, innovation and good leadership.
Nintendo Wii 2011 15 Nintendo has always tried to do something new and different (innovate), that message has been send across the interactive entertainment industry. With the release of Nintendo Wii, that statement was solidified. Nint endo’s innovation changed the way people look at the video game industry now. In past Nintendo has developed number of consoles such as NES, SNES, GameCube and many more. It has also developed legendary games such as Mario and Donkey Kong (innovative products). Nintendo has shown innovation in many aspects such as gaming consoles, games, marketing strategy, advertising and commercializing. That was the reason why, Wii dominated the market, ahead of its rival Microsoft and Sony.
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- Spring '15
- Wii, Video game console, Nintendo