Course Hero Logo

Presentation you are able to engage and fascinate the

Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. This preview shows page 17 - 20 out of 23 pages.

presentation you are able to engage and fascinate the client?(Guide: short to medium)Have to consider the audience and what they already know. Doesn’t matter howinteresting we may think we are, If we don't present to the target audience's needs asplanned, Then we cannot capture their attention. Have to make it fun and engaging.Make objectives clear and concise.Got to have the correct staging/Location. Examples of designs.3.3 f)Storytelling can be an effective way to communicate ideas.Outline how you could use storytelling within your client presentation.(Guide: short to medium)Using a familiar story that resonates with yourself can help to make yourcommunication more personal and engaging to the client. Therefore the clientfeels more comfortable and more willing to take interest and purchase.3.3 g)What strategies will you use to ensure that you are able to overcome anycommunication challenges during the presentation?(Guide: short to medium)I will have to know what details or questions the client may ask me. Make sure tohave all research done on the product and its processes to market. And its benefitsto the customers as well as the clients. The presentation will be clear and conciseand cover everything the client will need to make an informed decision.Assessor ChecklistStudents must print and organise the assessor to complete the checklist, then upload thecompleted checklist with the submission of this task. The assessor will not be able to provideoutcome for this task if this form is not competed and signed by an assessor and submitted by thestudent with this task. Students may choose to use The Academy’s photocopiers or elect to printthis checklist.ASSESSOR’S CHECKLIST – for assessment tasks 2 and 3Did the student demonstrate:SatisfactoryMCC4_1.1_BSBMKG418Assessment tool – version 30 January 2020Page|17
ASSESSMENT TASKSQualificationBSB42415 Certificate IV in Marketing and CommunicationCluster number and name:MCC4 1.1 Understanding digital marketing communicationUnits of competency:BSBMKG418 Develop and apply knowledge of marketing communicationindustryStudent’s ID:Assessor’s name:Ability to read and interpret information and all activities in this task.☐ Yes☐ NoAbility to conduct research on the marketing industry and provide report☐ Yes☐ NoAbility to know what documentation to review for completing all questions☐ Yes☐ NoAbility to demonstrate using mathematical skills☐ Yes☐ NoAbility to address points in preparation for a pitch of a communication plan☐ Yes☐ NoAbility to write and answer as indicated by guides provided☐ Yes☐ NoAssessor Feedback – tasks 2 and 3 are satisfactory☐ Yes☐ NoTrainer initials:Date:MCC4_1.1_BSBMKG418Assessment tool – version 30 January 2020Page|18
ASSESSMENT TASKSQualificationBSB42415 Certificate IV in Marketing and CommunicationCluster number and name:MCC4 1.1 Understanding digital marketing communicationUnits of competency:BSBMKG418 Develop and apply knowledge of marketing communicationindustryStudent’s ID:Assessor’s name:ASSESSMENT TASK 4: PRESENT THE PITCHAssessment type:Presentation

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 23 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Two
Professor
N/A
Tags
Marketing, Marketing and Communication

Newly uploaded documents

Show More

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture