Promotional activities majorly emphasize on the premium image and worth of the

Promotional activities majorly emphasize on the

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Promotional activities majorly emphasize on the premium image and worth of the products. Advertising, sales promotion, public relations and personal selling are elements of popularization. Advertisements are done through Apple stores, company's website and other firms such as technology new sites ( Mangold, & Faulds, 2009) . Personal selling from Apple store employees who issue product -specific knowledge with a target of persuading the customer to buy the product. Sales promotion also happens at the App Stores for instance; marketing strategy includes the development of sales which do occur at the App Stores. Some App Stores bid old models at lower prices when wrapped together with more expensive products (Stremersch, & Tellis, 2002). The company also uses public relations to maximize its unified image e.g. Apple events, and exclusionary interviews are implemented with care to optimize its positive reputation. Apple has been the best regarding branding their products. The branding strategy Apple use mainly focuses on the emotions of the consumer. The brand personality is about: lifestyle, hopes, imagination, dreams, regained liberty, an innovation the power of people using technology and aspirations. Currently, the company provides a harmonized, synchronized and also integrated customer experience across the business's main gadgets, using iCloud as the digital hub. The
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  • Spring '17
  • Marketing, premium pricing strategy

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