Greater payload than ever before
Bhanu Priya Gupta and 89904457 Lesson Number – 08052300 Page 1 of 4 23-4341 Rae Street Regina SK S4S 3B2 [email protected] Now American RV vans can take on loads that vans never before were designed to take. Choose from three Econoline series and two body lengths. Power choices include two economical sixes and a top performance 302-cu. in. V-8. 2. What kind of visual technique would help this style most? Visual advertising is all around us – from roadside billboards to mobile pop-up ads. Visual advertising techniques are undeniably the best approach for a brand to reach its customers.
Bhanu Priya Gupta and 89904457 Lesson Number – 08052300 Page 2 of 4 23-4341 Rae Street Regina SK S4S 3B2 [email protected] Below are some techniques which I have used while creating this social media ad:Color Psychology The conscious use of color is the first example. This technique is used every single time, in every kind of visual marketing. The advertisement below uses the Tiffany Orange brand color and a white van photograph to complement. Composition Just like the use of color psychology, a balanced composition is extremely important in every type of visual. In the advertisement below, the composition places the van on the right side while the sun sets from the left. Typographic Composition Another important visual technique is the use of typography. Almost every visual advertisement will have some typographic element to it. In the advertisement below, typography is used as the main element. The product they are selling is tiny in comparison. 3. Is there a single “big idea” around which the ad is based? Any new campaign will need a hook or theme that you will want people to recall, share and act upon. A campaign’s big idea is the overarching message that underpins all the elements of a campaign in order to resonate with the target audience. The big idea will need to be rooted in a piercing insight and linked to the campaign’s objectives to ensure it has maximum impact and relevance. In the advertisement below, American RVs challenge was to create significant brand awareness, engagement and trial in a crowded marketplace and therefore the brief was most likely to come up with a differentiated big idea that ran counter to every other brand was talking about, i.e. that they
You've reached the end of your free preview.
Want to read all 8 pages?
- Fall '17