offers a wide range of physical therapy treatments ranging from osteoporosis, headaches, degenerative disc disease, tarsal tunnel syndrome, carpal tunnel, frozen, shoulder, etc.[Mis]. As strange as it sounds, Drayer’s primary target is individuals that are injured and looking to build up strength and get back to their normal selves. Drayer’s main age group of those that they are trying to get business from are individuals usually about sixty-five years of age and older. The reason for this is because those individuals usually have a lot more injuries or things going on with their bodies that would cause them to need to seek treatment. Drayer does not use much Social Media Marketing. The company has a designated marketing representative who goes out and markets for them going to different doctor’s offices. However, I feel that if Drayer were to use social media they would up the amount of patients they receive. According to Practice Promotions, they feel that if a physical therapy company where to turn to LinkedIn then they may receive more business. They say this is a good idea because “LinkedIn is a powerful social media platform for physical therapy practices because it is primarily a business to business tool. The goal is to use LinkedIn as a networking platform to showcase your practice’s specialties and build relationships with physicians and other referral sources”[Pra]. Another way Drayer could start by using social media is by using Consumer
Review Networks. Drayer should be keep up with responding to reviews of those that have used their business. Whether negative or positive they should respond. According to PT Performance Websites, “Positive reviews may not always need a response, but you can thank the patient for their review. Negative reviews should also be researched and responded to. See what information you can find about the reviewer and then check his/her file. Look for complaints, poor results, or personal conflicts with staff, admin, or billing.” [How]This way you can fix or keep at the matters that were discussed in the reviews to better help your company.
Works Cited <- 2be6c49b5b91>. 26 April 2016. <- boomers-art5910718593/>. <;. Chero, Jane. Consumer Spending by Generation, Household Income, Age of Consumers and Size of Household . 2 March 2019. <- by-generation-household-income-age-of-consumers-and-size-of-household>. COMPARING THREE GENERATIONS’ PERCEPTION OF FAMILY VALUES: OLDER ADULTS, BABY BOOMER AND ECHO BOOMER . 1 November 2016.
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