13 the current vision mission core values goals and

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1.3. The current vision, mission, core values, goals and objectives of Vietinbank Vietinbank’s main vision, according to Vietinbank official website, is to attain a leading
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position in the world of Banking & Finance and regionally an effective bank to its customers. The biggest mission of Vietinbank is to be the best bank of the Vietnam banking systemand to provide a system with products and services meeting the international standards. Significantly, according to Vietinbank website, there are seven important core values of Vietinbank: customer orientation; perfection orientation, “Honesty, integrity, transparency, and occupational ethics”. These core values largely focus on the bank’s economic growth and the attitude as well as ethic of employees towards their career. With the goal of becoming a powerful financial group with “the best operational efficiency” (Vietinbank 2018b), Vietinbank has set its strategy relating to areas such as customer composition and automation of services. From the goals identified, Vietinbank has its comprehensive objectives coverred various sections including service improvement, income portfolio upgrading, financial capability raising and debt settling enhancement. Specifically, some of the objectives for year 2017 of Vietinbank were set as follow: “8,800 billion VND of profit before tax, 10.0% - 11.0% growth in ROA and total funding of 996,482 billion VND” (Vietinbank 2017, p. 27). As seen from these objectives, they cover the SMART standards, which are specific and measurable with detailed statistics, attainable, relevant, time-bound and result-oriented with successful growth in 2017. The objectives of 2017 for 2018 also seem to satisfy the time-bound and attainable objectives (Vietinbank 2017a). 1.4. Performanceof Vietinbank In Vietinbank 2017 annual report, Vietinbank claims that it has remained the outstanding performance from 2016 and has been successfully augmenting operational scales including the working condition mental health of employees. The total assets of Vietinbank in 2017 increased to 1,100 trillion VND, helping it meet the targets set (Vietinbank, 2017b). Moreover, Vietinbank has stayed active for activities in
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fund mobilization, utilizing both capital sources of Vietnam Dong and foreign currencies. Notably, Vietinbank has sustained its crucial roles of Vienam economy as production booster, customer encourager and economic developer through its lending activities. Apart from traditional activities, Vietinbank has also made other investments to upgrade new products and services of various kinds with the investing amount of 240 trillion VND (Vietinbank, 2017c).Vietinbank also has its FOREX growth remained at a stable rate and even exceeded the percentage gained in 2016. Vietinbank subsidiary branches and international activities have reached a higher peak of growth, with the total earnings of VND 560 million before tax (Vietinbank, 2017d).
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