Data in salesforce and eliminates a significant

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data in Salesforce and eliminates a significant amount of manual data prep Because users connect their online utilities accounts to the platform, OhmConnect collects detailed user behavior and household electricity consumption data Human Talent Stitch Fix’s large data science team is encouraged to work on novel problems across the business All supply chain professionals are encouraged to help maintain the assistant tool by grading its answers and recording their conversations Adobe Research develops new technologies and publishes academic papers. Adobe has online training to teach other technical employees about AI Pilot AI has PhDs from math, computer science and other disciplines developing leading- edge AI solutions Salesforce helps clients with change management as they adopt new processes, which can be easier to manage with smaller groups Software engineering generalists work on various AI projects Longer-term Implications AI can enable new product designs and a more efficient design cycle. With growing opportunities to use sensor and other data on how customers use products, this information can be fed into product design, creating a more effective design cycle Solutions that improve supply chain precision and the speed of decision making can shorten production cycles, improve product quality, and reduce costs AI solutions to improve customer insights, targeted marketing, and creative ads can uncover new product ideas and new customer segments, improve customer loyalty, and strengthen the overall customer relationship Growing insights on how customers use products and services can lead to new products better targeted to customer needs, improving customer satisfaction
21 STANFORD GRADUATE SCHOOL OF BUSINESS | WHITE PAPER: THE PROMISE OF AI DESIGN PHASE CASE: Stitch Fix Business Founded in 2011, Stitch Fix is a personal styling platform that uses a unique e-commerce model; stylists curate a personalized box of clothing items to be delivered to each customer. The customer chooses which items to purchase and which to send back to Stitch Fix. The success of this publicly traded company, valued at approximately $1.5 billion at the time of their IPO, depends on predicting which clothing items customers will like and ultimately decide to purchase. AI plays a critical role in making these predictions, helping the company determine which clothes to keep in inventory and prioritizing clothing items that a stylist should select for a particular customer. “We leverage data science to deliver personalization at scale, which we don’t see anywhere else in retail. Data science is not just part of our culture —it is our culture and it’s woven into every aspect of our business.” — Cathy Polinsky, Chief Technical Officer, Stitch Fix 60 To fill gaps in inventory and produce better clothing, Stitch Fix made the strategic decision to design its own clothes in addition to purchasing clothes from existing vendors. The company uses AI to identify popular features of existing clothing items and recommend new combinations of those features to Stitch Fix’s in-house design team. The company has already created

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