B sorting C wholesaling D accumulating E allocation AACSB Analytic Blooms

B sorting c wholesaling d accumulating e allocation

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B.sorting.C. wholesaling.D. accumulating.E. allocation.AACSB: AnalyticBloom's: KnowledgeDifficulty: EasyLearning Objective: 11-03 understand how and why marketing specialists develop to make channel systems more effective.143.(p. 292)_____ means separating products into grades and qualities desired by different target markets. A. Bulk-breakingB.SortingC. AccumulatingD. AssortingE. Discrepancy of qualityAACSB: AnalyticBloom's: KnowledgeDifficulty: EasyLearning Objective: 11-03 understand how and why marketing specialists develop to make channel systems more effective.11-103
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Chapter 11 - Place and Development of Channel Systems144.(p. 292)Lacey Springs Apple Co. buys fresh apples in truckload quantities, regroups the heterogeneous commodities into homogeneous lots according to grade and quality, and then sells them to retailers. This "regrouping activity" is called: A. accumulating.B. bulk-breaking.C.sorting.D. wholesaling.E. assorting.AACSB: AnalyticBloom's: ApplicationDifficulty: MediumLearning Objective: 11-03 understand how and why marketing specialists develop to make channel systems more effective.145.(p. 292)Retail stores that sell "seconds" and "irregular" products at discount prices are flourishing all over the country. These stores are needed because of what regrouping activity? A. AccumulatingB. Bulk-breakingC.SortingD. AssortingE. None of the aboveAACSB: AnalyticBloom's: ApplicationDifficulty: EasyLearning Objective: 11-03 understand how and why marketing specialists develop to make channel systems more effective.146.(p. 292)When an online intermediary like Hulu scans thousands of hours of programming each week and groups these programs into categories of digital programs (e.g. sports, crime, etc.), this is an example of: A. Vertical integrationB.SortingC. Bulk-breakingD. AssortingE. LicensingAACSB: AnalyticBloom's: Self-TestDifficulty: MediumLearning Objective: 11-03 understand how and why marketing specialists develop to make channel systems more effective.11-104
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Chapter 11 - Place and Development of Channel Systems147.(p. 292)The regrouping activity which involves putting together a variety of products to give a target market what it wants is called: A.assorting.B. bulk-breaking.C. wholesaling.D. accumulating.E. sorting.AACSB: AnalyticBloom's: KnowledgeDifficulty: EasyLearning Objective: 11-03 understand how and why marketing specialists develop to make channel systems more effective.148.(p. 292)Some sporting goods manufacturers do not make a "full line" of equipment. So the Sports World retail chain carefully selects the brands of several manufacturers to sell. This regrouping activity is called: A. accumulating.B.assorting.C. retailing.D. bulk-breaking.E. sorting.AACSB: Reflective ThinkingBloom's: ApplicationDifficulty: MediumLearning Objective: 11-03 understand how and why marketing specialists develop to make channel systems more effective.
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