Greatest external threat to the Walmart Corporation WALMART 7 Among all the

Greatest external threat to the walmart corporation

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Greatest external threat to the Walmart Corporation
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WALMART 7 Among all the threats that may affect Walmart, the greatest of all external threats is negative image in the eyes of the company’s prospective clients. Walmart has earned negative response from different customers for different reasons, who end up not repurchasing commodities from the corporation’s stores any more. The negativity is attributed to different factors among them being poor treatment of the company employees, anticompetitive practice, gender imbalance as well as defilement of the foreign corrupt practices act. It is important for the company’s key stakeholders to realize that the corporation is among the biggest in the world and hence many unions targets it as a scapegoat. For this reason, the corporation’s stakeholders ought to work harder in order to keep its popularity clean, which forms a strong basis for clients ( MUñOZ, 2018). How Walmart should address this threat The corporation needs to check on different ways to maintain its clients’ loyalty through ensuring it has a clean reputation. Therefore, different factors that may tarnish the corporation’s image need to be addressed with immediate effect. Among the factors is poor treatment of the employees. The company needs to evaluate the common mistakes that the top management practice in such a way that they end up being bad in the employees’ context. This way, the company is able to realize the importance of treating the employees with caution since they make part of the most valued assets of any company. The company needs to encourage closer relationship between the corporation’s management and the staff members so as to ensure that the employees’ welfare is considered at work. Research shows that happy and contented employees tend to be motivated to do their tasks in a better way. Once the employees get happy in their jobs, it is easy for the clients to notice the difference especially for the reason that the
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WALMART 8 services offered will be better. In return, they will acknowledge that the corporation’s employees are treated well, which will create a more positive image for the company ( Fombrun, 2015). The company also tarnish its reputation as a result of anti-competitiveness. The anti- competitive mannerisms evident in the corporation include preventing establishment of different products within the stores, among other factors. The Walmart Corporation’s top management need to comply with the laws of competition. The law is oriented towards addressing the dominant businesses and the agreements among corporations. Walmart and other single enterprises are given authority to increase the costs of commodities above their respective market prices without paying attention on whether there may be other entities joining the market. A dominant enterprise within the industry is also advantaged in that it could control its competitors without having to sign any consensual agreements with them. Walmart Corporation could utilize
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