Or possibly just agonist to macguffin though i didnt

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or possibly just agonist) to MacGuffin, though I didn’t know it’ ( Gibson, Distrust 232). In Pattern Recognition, what the footage makes happen is very valuable, since it produces a very lively forum online. Protagonist Cayce Pollard and the dozen other ‘c lip- hunters’, or ‘footageheads’ congregate on a forum to speculate as to who is creating the footage, and why. The forum the footageheads discuss the film is called F:F:F, which stands for Fetish Footage Forum. The Importance of Group-Forming Protagonist Cayce Pollard makes her living from pattern recognition : from ‘finding whatever the next thing might be’ ( PR 2 ). In the novel’s words; she is a ‘coolhunter’. She is also one of a number of people hunting for brief clips from a nameless film that have been posted, on incredibly obscure sites, around the internet. This film may or may not have a plot, it may or may not be complete; what all who see it agree is that is has an awesome, melancholy power. The footage has remained quite obscure and has yet to be d iscovered by a large audience. Cayce mention how ‘there are many more [followers], now [then when she first discovered it], in spite of a general and in her opinion entirely welcome lack of attention from the major media’ ( PR PP). But the major breakthrough for
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35 the footage comes when the story of the mysterious film is featured on CNN. Cayce receives an annoyed e- mail from one of her forum friends: ‘they showed a slightly compressed version yesterday and now every site on the planet is clogged with the clueless, newbies of the most hopeless sort, including ours’ (PR pp). Perhaps this obscurity is what Gibson refers to, when he argued that for the sake of certain plot points in the novel it was important the Pattern Recognition was published before YouTube’s launch. In an article for Wired, Fullscreen CEO George Strompolos argued that ‘the beauty of Youtube is that something [...] niche can become quite massive’ (Tate). 7 In the world of YouTube, a videoclip can be known to the world without ever being shown on TV. Perhaps Gibson meant that in a world with YouTube, (where the footage mostly like had been posted had it been part of the novel’s world) the footage would have gathered a global following from the moment the first piece would have been published. Moreover, because in the novel’s world a general platform for uplo ading of user-generated videos does not exist, the footageheads really need to hunt and search through the internet to be the first to find the new bit of footage. This hunting down creates as much appeal for the footage obsessives as the mysterious footage itself. 8 Since the footage and its forum is quite obscure, it is possible to keep the platform quite civil and manageable. Each user of the forum is identifiable, either by username or their use of language in their posts: ‘Mama had gotten right down to it. And she had, Cayce notes, used the word "hegemony," without which Parkaboy will not admit any Mama post as fully genuine. (For a full
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