The mechanisms to reach the identified target markets are identified The

The mechanisms to reach the identified target markets

This preview shows page 34 - 36 out of 36 pages.

The mechanisms to reach the identified target markets are identified The advantages and disadvantages have been identified
Image of page 34
The cost factors have been evaluated The cost factors for the marketing activity have been provided The cost details provided are realistic A complete implementation plan for the marketing activity is provided The promotional activities are implemented according to the action plan Delays are documented The results achieved from the activities are evaluated: 1. ______________________________ 2. ______________________________ 3. ______________________________ 4. ______________________________ A complete evaluation report for the marketing activity is provided The consistency with overall marketing direction is evaluated The exposure that was achieved is evaluated The reached attendees versus the intended target market is evaluated The cost-effectiveness of financial and human resources is evaluated The completion within established timeframe is evaluated A summary report is presented which gives a clear overview of the overall success of the activity Feedback from stakeholders is acknowledged pro-actively and clarified as required. Changes for future activities are suggested and reflected in feedback Insert additional criteria as required and relevant
Image of page 35
Image of page 36

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture