100%(2)2 out of 2 people found this document helpful
This preview shows page 34 - 36 out of 36 pages.
The mechanisms to reach the identified target markets are identified The advantages and disadvantages have been identified
The cost factors have been evaluatedThe cost factors for the marketing activity have been provided The cost details provided are realisticA complete implementation plan for the marketing activity is providedThe promotional activities are implemented according to the action planDelays are documentedThe results achieved from the activities are evaluated:1. ______________________________2. ______________________________3. ______________________________4. ______________________________A complete evaluation report for the marketing activity is providedThe consistency with overall marketing direction is evaluatedThe exposure that was achieved is evaluatedThe reached attendees versus the intended target market is evaluatedThe cost-effectiveness of financial and human resources is evaluatedThe completion within established timeframe is evaluatedA summary report is presented which gives a clear overview of the overall success of the activity Feedback from stakeholders is acknowledged pro-actively and clarified as required.Changes for future activities are suggested and reflected in feedbackInsert additional criteria as required and relevant