P 160 161 according to the model the consumer passes

67.
(p. 160; 161)
According to the dissonance/attribution model, the consumer passes through
which of the following response sequences during the decision making process?
A. learn → feel → do
B. learn → do → feel
C. feel → learn → do
D. do → feel → learn
E. do → learn → feel
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Chapter 05 - The Communication Process
68.
(p. 161)
According to the _____ model, the major impact of the mass media occurs after the
purchase is made.
69.
(p. 161)
According to the _____ hierarchy, advertisers of products like light bulbs, ketchup,
computer paper, nail clippers, and other items bought without a lot of thought need to use a
heavy repetition strategy.
70.
(p. 161)
For which of the following products would an advertiser be more likely to use the
low-involvement hierarchy to explain the consumer decision-making process?
71.
(p. 161)
According to the low-involvement hierarchy, the consumer passes through which
response sequence during the purchase decision making process?
A. learn → feel → do
B. learn → do → feel
C. do → feel → learn
D. feel → learn → do
E. do → learn → feel
72.
(p. 162)
In the _____ hierarchy, the consumer engages in passive learning and random
information catching rather than active information seeking.
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Chapter 05 - The Communication Process
73.
(p. 162)
The repeated use of the "Got milk" slogan by America's Dairy and Milk Processors
in their ads can most readily be justified by the _____ hierarchy.
74.
(p. 162)
Marketers trying to sell _____ will find the use of a catchy jingle or ad slogan to be
most effective.
75.
(p. 162)
Marketers of _____ often must communicate with passive, uninterested consumers
who may focus more on non-message elements such as music, slogans, and jingles than on
message content.
A. employment services
B. ketchup, mustard, margarine, and soy sauce
C. personal computers
D. x-ray machines, road building equipment, and walk-in refrigeration units
E. business-to-business services such as advertising agencies