p 160 161 According to the model the consumer passes

P 160 161 according to the model the consumer passes

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67.(p. 160; 161)According to the dissonance/attribution model, the consumer passes through which of the following response sequences during the decision making process? A. learn feel doB. learn do feelC. feel learn doD.do feel learnE. do learn feel5-14
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Chapter 05 - The Communication Process 68.(p. 161)According to the _____ model, the major impact of the mass media occurs after the purchase is made. 69.(p. 161)According to the _____ hierarchy, advertisers of products like light bulbs, ketchup, computer paper, nail clippers, and other items bought without a lot of thought need to use a heavy repetition strategy. 70.(p. 161)For which of the following products would an advertiser be more likely to use the low-involvement hierarchy to explain the consumer decision-making process? 71.(p. 161)According to the low-involvement hierarchy, the consumer passes through which response sequence during the purchase decision making process? A. learn feel doB.learn do feelC. do feel learnD. feel learn doE. do learn feel72.(p. 162)In the _____ hierarchy, the consumer engages in passive learning and random information catching rather than active information seeking. 5-15
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Chapter 05 - The Communication Process 73.(p. 162)The repeated use of the "Got milk" slogan by America's Dairy and Milk Processors in their ads can most readily be justified by the _____ hierarchy. 74.(p. 162)Marketers trying to sell _____ will find the use of a catchy jingle or ad slogan to be most effective. 75.(p. 162)Marketers of _____ often must communicate with passive, uninterested consumers who may focus more on non-message elements such as music, slogans, and jingles than on message content. A. employment servicesB.ketchup, mustard, margarine, and soy sauceC. personal computersD. x-ray machines, road building equipment, and walk-in refrigeration unitsE. business-to-business services such as advertising agencies
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