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67.(p. 160; 161)According to the dissonance/attribution model, the consumer passes through which of the following response sequences during the decision making process? A. learn →feel →doB. learn →do →feelC. feel →learn →doD.do →feel →learnE. do →learn →feel5-14
Chapter 05 - The Communication Process68.(p. 161)According to the _____ model, the major impact of the mass media occurs after the purchase is made. 69.(p. 161)According to the _____ hierarchy, advertisers of products like light bulbs, ketchup, computer paper, nail clippers, and other items bought without a lot of thought need to use a heavy repetition strategy. 70.(p. 161)For which of the following products would an advertiser be more likely to use the low-involvement hierarchy to explain the consumer decision-making process? 71.(p. 161)According to the low-involvement hierarchy, the consumer passes through which response sequence during the purchase decision making process? A. learn →feel →doB.learn →do →feelC. do →feel →learnD. feel →learn →doE. do →learn →feel72.(p. 162)In the _____ hierarchy, the consumer engages in passive learning and random information catching rather than active information seeking.
Chapter 05 - The Communication Process73.(p. 162)The repeated use of the "Got milk" slogan by America's Dairy and Milk Processors in their ads can most readily be justified by the _____ hierarchy. 74.(p. 162)Marketers trying to sell _____ will find the use of a catchy jingle or ad slogan to be most effective. 75.(p. 162)Marketers of _____ often must communicate with passive, uninterested consumers who may focus more on non-message elements such as music, slogans, and jingles than on message content. A. employment servicesB.ketchup, mustard, margarine, and soy sauceC. personal computersD. x-ray machines, road building equipment, and walk-in refrigeration unitsE.
business-to-business services such as advertising agencies