C It is characterized by a transformation of thinking from market segments to

C it is characterized by a transformation of thinking

This preview shows page 7 - 8 out of 8 pages.

C) It is characterized by a transformation of thinking from market segments to tribes. 41) According to the SEAMS dynamic process, which of the following activities is most likely to involve the identification of important communities, what they do, where they hang out, what they care about, and how organizations relate to them?A) sensing42) A person who reads, consumes, and observes activity in one social medium and then broadcasts it in some other medium is called a(n) ________.A) active lurker43) Web 2.0 refers to Web-delivered services and content paid for by ________.C) advertisers44) Web 2.0 relies on ________ for revenue.A) advertising 45) Which of the following is true of Web 2.0?D) Most ads on social media generate revenue only when customers click on them.46) Which of the following revenue models is most likely followed by companies providing Web 2.0 services?B) pay-per-click47) Which of the following is one of the principal means that companies implementing Web 2.0 are most likely to use to attract viewers?C) free content48) Web 2.0 encourages companies to provide software ________.D) as a free service49) A characteristic of Web 2.0 is that the value of a Web site increases as the number of users ________.C) increases over time50) Web 2.0 encourages ________, which occur when the output from two or more Web sites is combined into asingle user experience.B) mashups51) Google's ________ is an excellent mashup example.A) MyMaps52) ________ measures the frequency that someone who clicks on an ad makes a purchase, "Likes" a site, or takes some other action desired by the advertiser.B) Conversion rate
Background image
53) The first step that a hyper-social organization should take to manage the risk of employee communication is to develop and publicize a(n) ________ policy.D) social media54) A social media policy used by hyper-social organizations is a statement that ________.A) delineates employees' rights and responsibilities55) The more technical an organization, the ________ the social policies.C) more lenient56) ________, which refers to the matter in an SM site that is contributed by nonemployee site visitors, is the essence of SM relationships.A) User-generated content57) If the content posted on a social networking site represents reasonable criticism of the organization's products or services, the best response would most likely be to ________. A) leave it58) Responding to problematic content on social networking sites is best reserved for when the problematic content ________.D) has caused the organization to do something positive as a result59) Deleting problematic content on social networking sites is best reserved for content that is ________.B) obscene and inappropriate60) In 2024, emergence in the context of management would most likely mean a(n) ________.A) loss of control over employees
Background image

You've reached the end of your free preview.

Want to read all 8 pages?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes