Aacsb analytic blooms remember difficulty 2 medium

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AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 16-01 Identify the components of the communication process. Topic: Communicating with Consumers 35. (p. 337) Though a picture may be worth a thousand words, the most important facet of encoding is: A. who draws the picture. B. the self-visualization process. C. not what is received rather what is sent. D. the sponsor rather than the receiver. E. not what is sent rather what is received.
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The most important facet of encoding is the message received (and decoded). AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 16-01 Identify the components of the communication process. Topic: Communicating with Consumers 36. (p. 337) In the IMC communication process, the __________ is the medium that carries the message. A. instru ctor B. sender C. transmitter D. communication channel E. receiver The IMC message is carried on a communication channel. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 16-01 Identify the components of the communication process. Topic: Communicating with Consumers 37. (p. 337) Which of the following is NOT a communication channel used in the IMC process? All of these except the supply chain are channels used in the IMC process. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 16-01 Identify the components of the communication process. Topic: Communicating with Consumers 38. (p. 337) The right communication channel to use in IMC is:
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There is no one right communication channel to use--it depends on the target customers who should receive the message. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 16-01 Identify the components of the communication process. Topic: Communicating with Consumers 39. (p. 337) In the IMC communication process, the __________ is the person who reads, hears, or sees and processes the message being communicated. A. instru ctor B. sender C. transmitter D. communication channel E. receiver The receiver is the eventual target of the message--the person at whom it is directed. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 16-01 Identify the components of the communication process. Topic: Communicating with Consumers 40. (p. 338) The sender of an IMC message hopes the
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