P 448 is a partnership between a for profit company

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89. (p. 448) _____ is a partnership between a for-profit company and a non-profit company, which increases the company's sales while raising money and visibility of the organization's cause. Cause marketing is a partnership between a for-profit company and a non-profit company, which increases the company's sales while raising money and visibility of the organization's cause. AACSB: Analytic Bloom's: Remember Difficulty: Easy Learning Objective: 17-02 Describe the key tasks of public relations practitioners. Topic: The Growth of Sponsorship
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