Is a clear and compelling goal that services to unify

This preview shows 3 out of 4 pages.

is a clear and compelling goal that services to unify an organization’s efforts. It must stretch and challenge the organization, yet be achievable. It translates the abstractness of philosophy into a tangible, energizing, highly focused goal that draws the organization forward. It is crisp, clear, and engaging . The reasonable expectations of the vision process is to (1) settle some fundamental questions about the purpose of the business, (2) prompt and reinforce the day-to-day actions that are
Image of page 3

Subscribe to view the full document.

consistent with their meaning, and (3) provide direction in the formulation of the more specific strategy of the firm. A vision must be feasible , flexible , and not easily reached . Strategic Analysis, Planning and Business Plans While strategic analysis is a process, the development of business plans is an output or outcome of that analysis. Many organizations undertake strategic analysis with a view to making a particular strategic decision or perhaps to developing a strategic plan. Occasionally, business plans are required to communicate to others, such as investors, the value of a particular strategic proposal.
Image of page 4
You've reached the end of this preview.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern