The leadership team also boasts of making it possible for drivers to buy

The leadership team also boasts of making it possible

This preview shows page 8 - 11 out of 12 pages.

after. The leadership team also boasts of making it possible for drivers to buy cheaper cars (Gilbert, 2016). The company was finding it difficult to find enough drivers to meet the demand for rides. The company had tried many ways to boost their numbers to no avail (Gilbert, 2016). However, a breakthrough came when Uber's leadership team entered into an agreement with car manufacturers which made it possible for Uber partners to acquire vehicles with low prices. Under the new deal, current drivers were able to get an upgrade (Matherne, 2017). With this deal, creative minds in the Uber Leadership team were able to plant seeds for future projects such as entering an agreement with manufacturers of wheelchair-accessible vehicles and changing the application in a way which made it easier for deaf drivers to use (Gilbert, 2016). The leadership team also boasts of being able to get millions of business accounts through business management juggernaut concur (Matherne, 2017). Through the Uber for business service, users can expense their companies directly for taking trips with Uber and offers a platform through which companies can be able to track expenses incurred by Uber
Image of page 8
LEADERSHIP AT UBER 8 (Maheshwari, 2017). Through this Uber was put into over 25 million possible accounts considering Concur alone and not the other companies which use Uber for business (Matherne, 2017). Additionally, the leadership team opened China to the sharing economy. The goals of Uber are global although the company is biased toward focusing on growing their business in China (Maheshwari, 2017). The leadership team carefully chose china after scrutinizing the decision for long. The company's top three cities for the number of rides are in China; this has gone to the extent that the company is backed by Baidu which is China's search engine giant (Gilbert, 2016). The management team is proud to have been able to make impressive inroads in a country where it is challenging for a US startup to thrive (Gilbert, 2016). The company boasts a very impressive talent pool. Despite the company facing many public relation headaches the board of directors has managed to bring in a wide variety of talent in their leadership team to help it improve its reputation most notably hiring David Plouffe who managed Obama's campaign (Matherne, 2017). He indulged in making the status of the company ruthless and used expansive ways. Weaknesses Despite their success, the leadership team has also encountered some low moments including administrative errors. Among the main reasons why Uber needed a facelift in public relations was because its image had some problems with the public and with the government (Azmeh & Foster, 2016). For example, former CEO Travis told a group of mayors from the US that his company would not wait on their cities making regulations before operating (Azmeh & Foster, 2016). Additionally, the board has had to deal with lawsuit losses. Taxi unions in parts of Texas have the potential to set up a negative precedent for ride-hailing apps ( Americaninno,
Image of page 9
LEADERSHIP AT UBER 9 2017). Although the company could eventually win in court, their competitors could subsequently be taking notes in the courts, and this could be a major problem for the board in future. Moreover, the leadership team is at risk of dealing with cybersecurity holes (Matherne,
Image of page 10
Image of page 11

You've reached the end of your free preview.

Want to read all 12 pages?

  • Fall '15
  • Golima
  • Management, Vice President of the United States

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes