kid friendly environment. Their mission is “to make kids better today and healthier tomorrow”, and their vision is “Best Care ... Healthier Kids”. Both their mission and vision commensurate a marketing strategy dedicated to delivering patient care. Although, there are other hospitals in the area that are strong competitors, like Emory University Hospital and Well-Star Medical Center, the consistent increasing demand for CHOA to provide medical care to their patients continues to excel. Because Children’s Healthcare of Atlanta focuses on displaying great customer service skills, community outreach and ensuring children’s health, the hospitals marketing impact has greatly influence the hospital’s financial performance, operations, and reputation. Direct impact can affect the reputation of a hospital’s operation. Every business has a vision and a mission to plan guidelines on organizational procedures. Patients expect to be cared for and treated based on the plan that the hospital or organization set for the company. If the hospital fail to meet the organizational goals or vision, it can result in negative impacts, and even worse patient-health care provider problems. Such issues can result in a financial crash of the overall organization. Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
4 MARKETING AND THE HEALTH CARE SYSTEM The strategic plan for Children’s Healthcare of Atlanta to determine the utilization of its products or services would be devising and evaluating methods and procedures for collecting data, to conduct research on consumer opinions. Some marketing tactics that can be performed to promote organizational growth is attending conferences and meeting to share information regarding promotional activities, as well as gaining the opportunity to construct designs and pricing for products and services the hospital has to offer. Attending and participating in
- Spring '15
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