Aacsb analytic blooms understand difficulty 3 hard

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AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 10-02 Identify the types of consumer products. Topic: Complexity of Products and Types of Products 141. (p. 205) When looking to purchase a mobile phone, describe the components that make up the total product. A product is made up of the core customer value, actual product and associated services/augmented product. The core customer value is that the phone provides on the go communication either via telephone, email or Internet. The actual product is the phone, and the augmented product is the customer service along with any warranties that are offered by the company. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 10-01 Describe the components of a product. Topic: Complexity of Products and Types of Products 142. (p. 206- 207) Define convenience, shopping and unsought products and give an example of each. Convenience products/services are those products or services for which the consumer is not willing to spend any effort to evaluate prior to purchase. They are frequently purchased commodity items, usually purchased with very little thought, such as common beverages, bread, or soap. Shopping products/services are products or services for which consumers will spend a fair amount of time comparing alternatives, such as furniture, apparel, fragrances, and appliances, travel alternatives. When people need new sneakers, for instance, they will go from store to
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store shopping— trying shoes on, comparing alternatives, and chatting with salespeople. Unsought products/services are products consumers either do not normally think of buying or do not know about, example would be a gravestone. AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 10-02 Identify the types of consumer products. Topic: Complexity of Products and Types of Products 143. (p. 224- 225) What are some of the benefits provided by product labels? Labels on products and packages provide information the consumer needs for purchase decisions and for consumption of the product. Since they identify the product and brand, labels are also an important element of branding and can be used for promotion. The information required on them must comply with general and industry-specific laws and regulations, including the components or ingredients contained in the product, where the product was made, directions for use, and/or safety precautions. AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 10-08 Indicate the advantages of a product's packaging and labeling strategy. Topic: Packaging
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