Place the place is fixed that is products and

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adapted by the competitors also. Place The place is fixed that is products and services must be promoted in the local communities and societies. However due to technological developments it become possible to start offering online option via uber eats to local customers and “box” deals to customers who wish to order more than 3 fresh pasta mixes per month. Promotion Social media marketing and digital marketing strategies should be used for promotion so that every individual will be aware about the type of products and services that need to be used.
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Marketing research The marketing research that has been conducted for this plan is primary research that is use of interview data that has been conducted by face to face interactions with customer focus groups. While on the other hand, secondary data research has been conducted through access of internal sources like reports and financial statistics of the company. Financials, budgets and forecasts Financial objectives Sarto's Gourmet Pasta aims to develop by perceiving a growth rate in terms of double digits. Break-even Analysis: Since, the breaking point of the company is kept at $45,000 as the minimum target for the organisation to reach every month which will ultimately help in achieving set objectives. Budgets and Forecasts The company has allocated little budget and sales forecasts depicts that within two years good amount of profit shall be achieved if minimum requirements are fulfilled. Control This marketing plan has to be evaluated and controlled effectively so that no more deflections from objectives or aim is experienced. CONCLUSION This report helps in understanding the marketing audit and its importance for developing a marketing plan for Sarto's Gourmet pasta. RECOMMENDATIONS The organisation must gather more budget for developing its marketing strategies and products so that large customer share can be achieved with a sustainable competition advantage.
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Marketing Audit Plan Name of Organisation Sarto’s Gourmet Location Graceville, Australia Identify and list participants of the marketing audit team Providers Customers Employees Managers Owners Outsourced – Marketing Solutions Purpose: Why? Analyze external context To know how the organization positions itself in relation to external economic, political and other factors Analyze internal context To learn how the organization deals with its employees, suppliers and other stakeholders. Propose solutions in forms of marketing plans and actions To solve the problems. Sarto's Gourmet Pasta Scope The marketing organization The marketing systems and the marketing productivity The researching the Graceville trading area and pasta restaurants across Australia are required Micro Affecting the marketing process like the national chain expansion, Increase in take away demand and the desire for low-fat products from the customers Macro The increase in retirees The interest rate increases The charge of different prices The labelling laws and the online ordering are affecting the marketing
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