This is very convenience for both customer and Baskin Robbins This can help the

This is very convenience for both customer and baskin

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customer new status. This is very convenience for both customer and Baskin Robbins. This can help the Baskin Robbins save a lot of advertising and promotion budgeting cost. Baskin Robbins also can introduce social media account with customer who pose their picture with Baskin Robbins ice-cream and check in in the Baskin Robbins, they can get a voucher of 50% for next time visit. This is the policies for promotional pricing that Baskin Robbins can use. This
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rebates only limited to 1 times per customer. So, each customer only can use the voucher one times. Segment Overall Company Strategy Baskin Robbins -Target on 9-80 years old -Serves on family package especially have children -Wealthy middle to upper class adults -product line pricing -premium pricing -psychological pricing -segmenting by volume or purchase quantity -competitive pricing strategy -value-based pricing strategy Haagen-Dazs -Target on 25-35 years old -Segment on affluent, pleasure seeking adults who are generally brand conscious, innovators and trend followers -Times purchase fences -Purchase quality fences -Adapting the message for product characteristics -Adopting the message to purchase context -Perceived fairness Tutti Frutti -Target on 25-35 years old -Segment on yogurt lovers -Segmenting by buyer identification -Segmenting by purchase location -Adapting the message for product characteristics -Adopting the message to purchase context -Perceived fairness The Baskin Robbins can use the strategy of segmenting by buyer identification . The Baskin Robbins can charging different prices to different buyer based on the observable characteristics that signal buyers’ price sensitivity. Due to Baskin Robbins are serves family package, it already has the price for the junior cone and double JR waffle. The junior scape is RM 8 while the Double JR waffle is RM9. Baskin Robbins can segment on children while they also can segment
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on student. Since that the Tutti Frutti has using this pricing strategy to attract the customer. Tutti- Frutti give different discount for different groups of consumers so as to better cater all different age groups of people which those disabled people will get the special 50 percent discount, the company also given 20 percent discount for senior citizen and students also can get 10 percent discount on weekdays. The Baskin Robbins should segment on student also and coming out the pricing strategy for student. Students are a group of consumer doesn’t have income, so they will more price sensitive with other group. They will more understand that what they needs and wants. But they are the most potential group of customer in the market. This is because student can easily become loyal customer and spread out with word of mouth. So, this can help in promote Baskin Robbins ice- cream. But, students cannot afford the premium pricing of ice-cream. Baskin Robbins will set their price higher compare to competitor such as Wall. The same quantity ice-cream, Baskin Robbins will charge high price to customer than Wall. Customers will think that the product which is set with high price is only a good product. But, students are not able to pay for it. All the
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