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It is the foundation for profit productivity and

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It is the foundation for profit, productivity and progress. While it can accelerategetting to the next level of performance, it can just as easily act as drag.Culture-strategy Fit is a leading organisational culture consulting firmconducting ground breaking culture diagnosis and change projects to helporganisations leverage their culture to drive strategy and performance.It involves specifying the objective of the business venture or project andidentifying the internal and external factors that are favorable and unfavorable toachieving that objective.A value chain is a chain of activities.Products pass through all activities of the chain in order and at each activitythe product gains some value.The chain of activities gives the products more added value than the sum ofadded values of all activities.It is important not to mix the concept of the value chain with the costsoccurring throughout the activities.Benchmarking is an improvement tool whereby a company measures itsperformance or process against other companies' best practices, determineshow those companies achieved their performance levels.Benchmarking uses the information to improve its own performance.6.6 KeywordsAssimilation:The acquired firm willingly surrenders its culture and adopts theculture of theacquiring company.Benchmarking:The concept of discovering what is the best performance beingachieved, whetherin your company, by a competitor, or by an entirely differentindustry.Cultural Fit:Compatibility of culture with other arenas.Deculturationinvolves imposition of the acquiring firm's culture forcefully on theacquiredfirm.
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Unit 6: Organisational Appraisal: Internal Assessment 2Integrationinvolves merging the two cultures in such a way that separate cultures ofboth firmsNotesare preserved in the resulting culture.Value Chain:Value chain is 'a string of companies working together to satisfy marketdemands.'6.7 Self AssessmentFill in the blanks:1.Anorganisation's.....................can exert a powerful influence on the behaviour ofallemployees.2.An optimal culture is one that best supportsthe.....................and.....................of thecompany.3.A culture groundedin.....................,.....................and.....................norms that match what isneeded for good strategy implementation.An important part of managing the strategy implementation process is establishing andnurturing a good 'fit'between.....................and.....................5.When implementing a new strategy, a company should take time toassess.....................6.Once a strategy is established, it is difficultto.....................7.Changing a company's culture to align itwith.....................is one of the toughestmanagementtasks.8.Changing culture requiresboth.....................actionsand.....................actions.9.Leaders mustemphasize.....................values through internal companycommunications.10.The greater the gap between the cultures of the two firms,the.....................

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