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Projected outcomes on Return of Investment:The projects outcomes on returns of investments (ROI) is going to depends on upon several factorsbefore the profit begins to start, for example: number of followers, customers interacting andreplying regarding our service, time spends navigating on our website and number of purchases perhour.Marketing, Assessment No.1Page 11v1.1, Last updated on 23/07/2019 by MM
T-1.8.1SITUATION ANALYSISThe situation analysis needs to set the context for the plan. It should include an analysis of the micro (internal) and macro (external) environment. Address each of the following:Digital specific SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) or PESTLE analysisSummary of the key issues that have emergedWhere possible use qualitative and quantitative data to support your analysisUse images, charts and graphs to illustrate your findingsSWOTStrengths: -new products for disable people, different than everything else that it has had on theonline market.-new tab on the website, which provides more flexibility to customize clothes,especially if you have some especial requirements. -It is already a very known online store, as we are in many countries around theWorld.Weaknesses:-As it is the first time selling adapting clothes, so the lack of full knowledge in this newmarket is going to be challenge.-Managing two different and new products/services (tab and adapting clothes)-Not much time left to the summer timeOpportunities:-new online market-not many competition-our online store is already very known by online customers.Threats: -different regulations for each country.-Cost of the goods (new adapting clothes)-cost of maintenance of website, especially for that new tab. Key Issues-local regulations for adapting clothes-managing two different and new products/services-cost of the maintenance of website with the new toolMarketing, Assessment No.1Page 12v1.1, Last updated on 23/07/2019 by MM
T-1.8.1Marketing, Assessment No.1Page 13v1.1, Last updated on 23/07/2019 by MM
T-1.8.1E-MARKETING SCHEDULEYour e-Marketing schedule should include a timeline or Gantt chart to explain the activities of your plan to be completed within a specific timeframe (e.g. 10 weeks). Put a X sign in the specific grid(s) that relates to your activity. You may wish to use this template or develop a Gantt chart/schedule usinga separate template.e-Marketing ActivitiesWeek1Week2Week3Week4Week5Week6Week7Week8Week9Week10Hire new couturier, able to customize adapting clothesXHire 2 new IT analystsXBuy new Tools for the website, according to IT members requirementsXBuy raw material for customizationxPlanning the new “tab” appearance xHire employee able to analyse all the regulations in all countries thatwe are going to work inxMarketing campaignxxxxxxxXMarket researchXTrialsxxxMarketing, Assessment No.1Page 14v1.1, Last updated on 23/07/2019 by MM