Science, 322 , 606-607.
Option A : Imagine that you are a professor of social psychology, and you are in the process of designing an experiment. Your task is to devise a clever way of activating a thought/idea/etc. in someone’s mind without explicitly saying it. It MUST be related to some aspect of social behavior, and cannot utilize an experimental design that involves reading a list of related words. Your write-up must include, in scientific language, an experiment that tests whether your priming strategy will work. Explain how you will operationalize your variables (independent & dependent) and what results you would expect to find. Be sure to explain what spreading activation is in plain English. Option B : Imagine that you have been hired as an advertising or public relations consultant. Your task is to find an advertisement that makes use of spreading activation or “priming.” This could be through imagery, music/sounds, or words that trigger related concepts in the mind. Your task is to draft a cover letter that pitches the technique of “spreading activation” to a company or organization that is involved in public relations, marketing, or advertising. Your letter should be professionally written, and it should draw on published social psychological research findings. Briefly explain how the advertisement you found demonstrates priming, and how that technique would be useful to the company in their core mission. Be sure to explain what spreading activation is in plain English, and be sure to give one specific example of how priming a psychological concept is related to a behavioral outcome that falls within public relations, marketing, or advertising. Blended Learning #2: Motivation and Mental Health Option A : Social psychological research has demonstrated the unique importance of intrinsic motivation, self-determination needs, and self-control/willpower for optimal fulfillment and goal achievement. Imagine that you are hired as a managerial consultant for a medium-sized company, and your task is to improve worker productivity and psychological well-being. Drawing on motivation research, your task is to explain to the employees of the company how they can utilize this research to their advantage. Explain how self-determination theory, intrinsic motivation, and self-control/willpower can be utilized for optimal productivity and psychological fulfillment. Be sure to explicitly define concepts/phenomena and explain them in plain English. Make sure to discuss this in terms of measurable variables; how would you assess an “optimally functioning” company? How would you best increase those outcomes? Draw on the following articles and resources for your assignment: Deci, E. & Ryan, R. (2000). The “what” and “why” of goal pursuits: Human needs and the self- determination of behavior. Psychological Inquiry, 11 (4), 227-268.