About their drugs the companies are hoping to a

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about their drugs, the companies are hoping to: A. reduce deceptive advertising. B. signal encoding symbols to simplify the feedback loop. C. offer objective-and-task marketing communications. D. stimulate interest, persuading consumers to investigate E. promote public interest social responsibility communica The steps in the AIDA model are Awareness, Interest, Desire, and Action. AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 16-02 Explain the four steps in the AIDA model. Topic: Communicating with Consumers 72. (p. 340) To stimulate interest and persuade consumers to further investigate a firm's product or service, marketing communications include: A. facts designed to shift consumers from feeling to thinking. B. awareness-building messages. C. as much in-depth information as possible. D. subliminal encoding devices. E. information about attributes that are of particular interes
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In order to stimulate interest, the message must include information that the target market will find relevant. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 16-02 Explain the four steps in the AIDA model. Topic: Communicating with Consumers 73. (p. 339-340) Many retailers advertise using traditional media, suggesting that consumers learn more about the marketer's products at their Websites. In the AIDA model, the traditional media are used to create __________, while the Websites are used to create __________. The first stage of the AIDA model is to create awareness, here done through traditional media; the second stage is to create interest, through information on the website. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 16-02 Explain the four steps in the AIDA model. Topic: Communicating with Consumers
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74. (p. 340) If the marketing communication has captured the interest of its target market, the goal of subsequent IMC messages should be to move the consumer from: The Interest stage of the AIDA model is represented by "I like it"; the next stage, Desire, is represented by "I want it." AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 16-02 Explain the four steps in the AIDA model. Topic: Communicating with Consumers 75. (p. 340-341) Betty is assessing the effectiveness of her firm's marketing communications. She knows the
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