E.Many early North American sociologists combined the role of sociologist with that of social reformer. For example, University of Chicago sociologists Park and Burgess, studied many urban problems and offered suggestions on how to alleviate them. By the 1940s, as sociologists became more concerned with establishing sociology as an academic discipline, the emphasis shifted from social reform to social theory. 1.Talcott Parsons developed abstract models of society to show how the parts of society harmoniously work together. 2.Countering this development was C. Wright Mills, who urged sociologists to get back to social reform. He saw the emergency of the power eliteas an imminent threat to freedom. F.The debate over what should be the proper goals of sociological analysis—analyzing society vs. reforming society—continues today. 1.Applied sociology exists between these two extremes. One of the first attempts at applied sociology was the founding of the NAACP. 2.Today, applied sociologists work in a variety of settings, from business and hi-tech organizations to government and not-for-profit agencies. 3.Applied sociology is the application of sociological knowledge in some specific setting, rather than an attempt to rebuild society. Both sociologists who focus on social reform and those who emphasize basic sociology reject applied sociology.