Are influential when in control of critical or valued resources Primary stakeholders (individuals, groups, and organizations) People who are affected by a firm’s performance and who have claims on its performance
General Classification of Stakeholders Capital Market Stakeholders Product Market Stakeholders Organizational Stakeholders Categories of stakeholders • Shareholders • Bank • Government • Etc. • Customers • Suppliers • Communities • Unions • Etc. • Top management • Employ • Managers • Etc.
Two Major Theoretical Perspectives to Understand Strategy
Strategy in History Sun Tzu (544 – 496 BC) “If you know the sky and know the land you need not fear the results of a hundred battles.” “If you know the enemy and know yourself you need not fear the results of a hundred battles.” • Chinese military general • Strategist • Philosopher