Are influential when in control
of critical or valued resources
Primary
stakeholders
(individuals, groups,
and organizations)
People who are affected by a firm’s performance and who
have claims on its performance
General Classification of Stakeholders
Capital Market
Stakeholders
Product Market
Stakeholders
Organizational
Stakeholders
Categories of
stakeholders
•
Shareholders
•
Bank
•
Government
•
Etc.
•
Customers
•
Suppliers
•
Communities
•
Unions
•
Etc.
•
Top management
•
Employ
•
Managers
•
Etc.
Two
Major Theoretical Perspectives
to Understand Strategy
Strategy in History
Sun Tzu
(544
–
496 BC)
“If you know
the sky
and know
the land
you need not
fear the results of a hundred battles.”
“If you know
the enemy
and know
yourself
you need
not fear the results of a hundred battles.”
•
Chinese military
general
•
Strategist
•
Philosopher
