Communicate Effectively As a Workplace Leader - task 1 JKL case.docx

There are employees with a variety of work and life

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. There are employees with a variety of work and life backgrounds and roles that demands a different kind of communication; interns, assistants, analysts, managers, etc External audience characteristics List the organisation’s external audience and stakeholder characteristics. . There are costumers with a variety of work and life backgrounds (academic, social, economic, etc) that demands a different kind of communication. Key message/s Outline key message/s. Negotiating the sales rights to a range of large and medium-sized trucks from an overseas supplier will provide JKL Industries with an advantage in range over its competitors. Hence, the company will be more profitable which will allow an increase in salary and better work conditions for employees. Strategies and tactics Summarise the proposed communication package, including media channels and formats, content and structure. Outline strategies and tactics associated with the communications plan, including rationale behind media channels and formats selected. Note : you should propose to use as elements of your communication package at least one oral format such as a video, podcast or town hall meeting (including supporting scripts, meeting notes or slides) and one written format , such as an email, letter from the CEO, etc. . Town hall-style meeting combined with supporting scripts : a meeting organized and presented by the communication team through an objective and simple language combined with a supporting script including the main points discussed (in order to allow the audience to follow the message).
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Besides, videos demonstrating successful companies’ repositions might be used.
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