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-The managers of Airbnb know how to make the company adapt to theenvironment. For example, when recognizing that countries and localmunicipalities were responding to the local business owner and their constituents’concerns, Chesky and Airbnb have focused on mobilizing and advocating forconsumers and business owners who utilize the app. Airbnb’s website providesupport for the guests and hosts who wished to advocate for the site.III.RecommendationQuestion 5:What recommendations would you make to Airbnb to improve itscompetitiveness in accommodation market while mitigating any current and futurerisks?~ 8 ~
The challenges that Airbnb is facing currently and future risk:When Airbnb is growing at fast pace, it faces the risk of imitation from othercompanies which greatly affects the image of Aibnb. Not only the imitatorsincrease, but numerous traditional hotels also develop some kinds of servicessimilar to which Airbnb provides. When entering a new market, it is challenging for Airbnb to adapt to the marketpeculiarities.Legal issues are one of the most serious problems which are facing thedevelopment of Airbnb. The other problem is discrimination of the hosts.The next issue is the safety and prestige both with customers and the hosts.Some suggestions to improve the situation:Using a clearer search and booking form which have more criteria forcustomers to choose from:Add the ability to do advanced pricing by certain days of the weeks (i.e.weekend and weekday rates)Add search with images and videos for a better view of theaccommodation before hiring.Enhancing the technology:Creat and Android App.Ameliorate the webpage of Airbnb in order to make customers moreenjoyable and convenient when using the website Airbnb.com.~ 9 ~
Improving the rating system – Rating system is an effective tool to evaluatethe efficiency of Airbnb to help Airbnb enhance the competitive advantagein the future. Uncensored user feedback is helpful for understandinglocation, host friendliness, cleanliness, and more. Better managing the sites, qualities, neighbor area,... of theaccommodations and search results – A great number of users recommendthat the accommodations do not come up to their expectation and do notmatch the search results. It ruins the loyalty of the customers for Airbnb anddamages the company’s images.Researching the new market more carefully and thoroughly to better adaptwith the peculiarities of the market and legal environment of the countries:Provide more details on the tax information.Allowing hosts to require certain criteria for a guest to submit a reservationrequest.Better controlling of the information from the guests and hosts:Make profiles a little more polished and complete.Give the host much information of the guest and vice versa to makeboth guest and host have more feeling of safeties.Providing customers with superior values by promotion for dynamic users,for special day of each month, cooperating with other companies and givingvouchers to these companies’ customers.Cooperating with other services companies to provide customers with betterservices.~ 10 ~