{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Practice Quiz 9 (chapter 17)

A discount that is offered to encourage buyers to

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
6. A discount that is offered to encourage buyers to stock earlier than present demand requires is: A. a cash discount. B. a seasonal discount. C. a quantity discount. D. "push money." E. a trade discount. 7. A producer of plastic water bottles that can be attached to bikes gives retailers a 3 percent price reduction to advertise its products locally. This is an example of: A. value pricing. B. push money. C. everyday low pricing. D. an advertising allowance. E. a cash discount. 8. Which of the following laws specifically makes illegal any price discrimination which injures competition? A. Magnuson-Moss Act B. Robinson-Patman Act C. Wheeler-Lea Act D. FTC Act E. Sherman Act 9. A marketing manager may choose a pricing objective that is: A. sales oriented. B. status-quo oriented. C. profit oriented. D. any of the above--depending on the situation. E. None of the above. 10. Using temporary price cuts to speed a producer's new product into a market is known as: A. a skimming pricing policy. B. introductory price dealing. C. a flexible-price policy. D. a penetration pricing policy. E. a meeting competition pricing policy.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Background image of page 2
Practice Quiz 9 Key 1. (p. 459) Fidelity Corp. earned a 6 percent return on investment last year and wants to increase it to 10 percent this year. Which of the following pricing objectives is Fidelity seeking? A . Target return b. Growth in sales c. Growth in market share d. Maximize profits e. Nonprice competition Difficulty: Medium LearnObj: 1 Perreault - Chapter 17 #80 Question Type: Application 2. (p. 460) Heritage Brick's marketing manager is setting her pricing policies to "increase market share to 8%." Her pricing objective seems to be:
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 5

A discount that is offered to encourage buyers to stock...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon bookmark
Ask a homework question - tutors are online