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As a traditional hobby, people love shopping. Starting from shopping on the main street, department store, and a mall stood with many famous brand names. People usually like to go somewhere as one-stop shopping, and Amazon makes it possible. It offers various selection in different categories, with outstanding customer service.Amazon starts its business over the internet web technology. It successfully leads and transfers the business model from traditional brick-and-mortar stores into online shopping. Digitization plays the majority role in the competitive advantage. It starts everything as the data, collecting real user activity data within their platform, analyze user behavior from the data they 13
MGT497 Strategic Information Technology Plan (Final Paper)received, and predict their demand. The purchase experience is executed in the web platform; theautomatic robotic system prepares each transaction process and procedure. It streamlines the workflow and avoids human error occurs. Which rooted the reliability and increased the purchase experience.Factor 5: Resources available for commercializationWhile talking about the resources available for commercialization, Amazon took all the advertisement chances from a television commercial to the internet social media. From advertisements on the television shows, it can attract old-school consumers. Beside that the ads on internet social media can attract new-age users such as college students. Amazon is also serious about its internal product reviews. (Woollacott, E. 2017). The reviews consolidate and strong hood for the market they're promoting. It creates believability and solid consumer loyalty through their studies.Factor 6: The cost contemplations being developedCost and profitable are the factors while developing in innovation. Understanding the actual value of developing a new product line to the company is the essence. The expenses will get in-seat in the first place, next come along with the expectation of the revenue. A strong, detailproduct analysis will be consolidated into consideration. The innovative product line going to be profitable is a good topic for the stakeholders.McFarlan & McKenney Strategic Grid Planning ProcessThe quadrant for the Amazon as the discussed topic falls into "High Current: High FutureImpact. In this quadrant, IT plays a crucial role both in terms of its current role and in terms of 14
MGT497 Strategic Information Technology Plan (Final Paper)how future IT developments are viewed as impacting on the organization. IT is said to have a strategic significance. It is mission critical." (Carboy, M. 2007, May 10). Amazon is playing the role of doing its business over the internet. The sustaining functionality is a mission-critical to itsbusiness type. High Availability is the reason Amazon invest their own cloud computing business. It makes their fundamental with reliability, it guarantees their site can be served to theirclients without interruption.