As a traditional hobby, people love shopping. Starting from shopping on the main street,
department store, and a mall stood with many famous brand names. People usually like to go
somewhere as one-stop shopping, and Amazon makes it possible. It offers various selection in
different categories, with outstanding customer service.
Amazon starts its business over the internet web technology. It successfully leads and
transfers the business model from traditional brick-and-mortar stores into online shopping.
Digitization plays the majority role in the competitive advantage. It starts everything as the data,
collecting real user activity data within their platform, analyze user behavior from the data they
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MGT497 Strategic Information Technology Plan (Final Paper)
received, and predict their demand. The purchase experience is executed in the web platform; the
automatic robotic system prepares each transaction process and procedure. It streamlines the
workflow and avoids human error occurs. Which rooted the reliability and increased the
purchase experience.
Factor 5:
Resources available for commercialization
While talking about the resources available for commercialization, Amazon took all the
advertisement chances from a television commercial to the internet social media. From
advertisements on the television shows, it can attract old-school consumers. Beside that the ads
on internet social media can attract new-age users such as college students. Amazon is also
serious about its internal product reviews. (Woollacott, E. 2017). The reviews consolidate and
strong hood for the market they're promoting. It creates believability and solid consumer loyalty
through their studies.
Factor 6: T
he cost contemplations being developed
Cost and profitable are the factors while developing in innovation. Understanding the
actual value of developing a new product line to the company is the essence. The expenses will
get in-seat in the first place, next come along with the expectation of the revenue. A strong, detail
product analysis will be consolidated into consideration. The innovative product line going to be
profitable is a good topic for the stakeholders.
McFarlan & McKenney Strategic Grid Planning Process
The quadrant for the Amazon as the discussed topic falls into "High Current: High Future
Impact. In this quadrant, IT plays a crucial role both in terms of its current role and in terms of
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MGT497 Strategic Information Technology Plan (Final Paper)
how future IT developments are viewed as impacting on the organization. IT is said to have a
strategic significance. It is mission critical." (Carboy, M. 2007, May 10). Amazon is playing the
role of doing its business over the internet. The sustaining functionality is a mission-critical to its
business type. High Availability is the reason Amazon invest their own cloud computing
business. It makes their fundamental with reliability, it guarantees their site can be served to their
clients without interruption.
