greenhouse gas (GHG) emissions in the US dairy industry. In the process of its carbon footprint mapping the company identified how to reduce its GHG emissions and also identified innovative ways to improve operational efficiencies, reduce operational costs (mostly energy costs), and enhance profits. Carbon Footprint Mapping: Process to identify and describe the level and intensity of carbon emissions for an activity, process, operation, enterprise, individual, animal, or other carbon dioxide- equivalent (CO 2 e) activity or process. Emission: Pollution released by residential, commercial, and industrial facilities. - Owned by the Bennett Family - Based out of Portland, Maine, for ninety years - President William “Bill” Bennett, who took on the role of president when brother Stanley was diagnosed with pancreatic cancer - One of northern New England’s largest independent milk processors - Oakhurst’s approach is to build brand equity and increase profits over time Oakhurst’s sustainable business approach includes: (a) Senior management commitment to sustainable business practices in its operations and its supply chain (b) Integration of sustainable goals and practices in the company’s business systems (c) Use of operating and financial reports and communications (d) Monitoring of environmental results and implementation of continuous improvements.
Oakhurst’s success can be attributed in part to the company’s strategy, built on the following: Lean manufacturing and operational efficiency Creation of business value through environmental stewardship Psychographic-centered marketing and brand equity Lean manufacturing: A production philosophy that finds any process that does not add value to be wasteful and a target to be eliminated. Environmental stewardship: The concept that we are entrusted with the care and protection of our planet. Promoting good environmental stewardship can be through safeguarding of our water and soil as well as other natural resources. Psychographic-centered marketing: Analysis of consumer lifestyles to create a detailed customer profile. Brand Equity: The premium that a company realizes from a product with a clearly recognized name as compared to its competitors. Companies can create brand equity for their products by making them easy to distinguish and superior in appearance and/or quality. Bill Bennett, “We have been able to stave off being bought by maintaining a strong brand identity. People know what we do and what we stand for.” “Oakhurst is where it is today because of Stan’s leadership and foresight; he always kept an eye on the future. For a number of years, we’ve put a lot of thought into making sure we have a caring, experienced, and committed team in place; and this team will continue to lead us well into the future.” They have collaborated with interest groups, government agencies, industry competitors, and others in their sustainability efforts.
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