{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

MKTG 300 - Decision Making Memo 1

Make sure whatever strategies we decide to implement

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
make sure whatever strategies we decide to implement are actual green initiatives, not just greenwashing ideas. Greenwashing is just overpromotion of things that a company is doing and we don’t want to present ourselves in that manner. The stakeholders position will more than likely be that they don’t want these new initiatives to affect our bottom line. As long as going green doesn’t affect the dividends, they should be on board with the ideas. Going green could bring in a new customer base for us. What can we do? Following Cut-Co’s example, I believe that we should start with what can be regarded as “low hanging fruit”. These are the easy things that we can do to help save resources, as well as save us money. These are things like shutting off lights in the office, implementing computer power management on all company computers, and using recycled paper. These are all things that Cut-Co has tried and they have an estimated savings of $48,500+. Things that we can implement based on our company’s products are also using recycled materials for our packaging and manufacturing. We will use less resources and help cut down on waste. This will not only help the environment but will cut down on our production/manufacturing costs as well. The Bottom Line My recommendation is that we start with the low hanging fruit strategies. These are a good way to get our foot in the door and will help us build up to larger green strategies later should we choose to do so. We can hold a general meeting where employees can help give more suggestions and get everyone involved and on board with the new initiatives. I feel like this is the best direction for the company to head in and can be a real asset to us moving forward.
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}