MKTG 300 - Decision Making Memo 1

Make sure whatever strategies we decide to implement

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
make sure whatever strategies we decide to implement are actual green initiatives, not just greenwashing ideas. Greenwashing is just overpromotion of things that a company is doing and we don’t want to present ourselves in that manner. The stakeholders position will more than likely be that they don’t want these new initiatives to affect our bottom line. As long as going green doesn’t affect the dividends, they should be on board with the ideas. Going green could bring in a new customer base for us. What can we do? Following Cut-Co’s example, I believe that we should start with what can be regarded as “low hanging fruit”. These are the easy things that we can do to help save resources, as well as save us money. These are things like shutting off lights in the office, implementing computer power management on all company computers, and using recycled paper. These are all things that Cut-Co has tried and they have an estimated savings of $48,500+. Things that we can implement based on our company’s products are also using recycled materials for our packaging and manufacturing. We will use less resources and help cut down on waste. This will not only help the environment but will cut down on our production/manufacturing costs as well. The Bottom Line My recommendation is that we start with the low hanging fruit strategies. These are a good way to get our foot in the door and will help us build up to larger green strategies later should we choose to do so. We can hold a general meeting where employees can help give more suggestions and get everyone involved and on board with the new initiatives. I feel like this is the best direction for the company to head in and can be a real asset to us moving forward.
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern