Introducng more product ranges and expansions For examples ray ban can e up

Introducng more product ranges and expansions for

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Introduc#ng more product ranges and expansions. For
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examples ray ban can #e- up with royal en*eld. WEAKNESS It is a costly product that cannot be a+orded by every segment. Brand has limited reach to its distributors. THREATS Many local shops sell cheap and fake versions of ray ban that a+ects the sales of the brand. The compe#tors and presence of other strong brands in the market also
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a+ect the sales of the brand. STRENGTHS Launched in the year 1937, Ray ban over the years has established itself as a strong brand globally. Now its well established in the market. Clarity of glasses, ,light weight are patent of the ray ban. The styles that ray ban designs for its customers can be worn and carried with elegance by anyone irrespective of their gender. OPPORTUNITIES Raise awareness through various AD campaigns and social media promotions. Introducting more product ranges and expansions. For examples ray ban can tie-up with royal enfield. WEAKNESS It is a costly product that cannot be afforded by every segment. Brand has limited reach to its distributors. THREATS Many local shops sell cheap and fake versions of ray ban that affects the sales of the brand. The competitors and presence of other strong brands in the market also affect the sales of the brand. HOW RAYBAN OVERCAME ITS FAILURE
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In 1999, the brand was in a shambles, with its sale majorly dependent on countless gas stations and convenience stores. And the quality was awful. Ray-Ban was using antiquated tooling and its frames were flimsy. It was at that rock-bottom point that Italian eyewear giant Luxottica bought Bausch & Lomb’s eyewear brands, with Ray-Ban as the deal’s crown jewel, for $640 million in 1999. And thanks to an aggressive turnaround plan, Ray-Ban staged a remarkable comeback, one that it is working hard to keep going. Better product, better stores Expansion of Ray-Ban’s horizons from 2003-15 Improved quality
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  • Spring '16
  • Marketing, Sunglasses, Ray Ban, Ray-Ban

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