Ii privileged benefits it is about giving customers

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ii. Privileged benefits It is about giving customers exceptional privileges to complement their status and lifestyle. This is done by giving fee waiver and privilege pricing on deposit rates and loans, special promotion on wealth management products, preferential interest rate and brokerage rate via online platform, complimentary passes to airport lounges worldwide and dedicated travel assistance via visa infinite card and invitation to exclusive events. iii. Privileged solutions They give customers the tailored financial strategies to meet and protect their long term dreams. They have tools and capabilities to help their clients or customers understand risk profile and investment needs so they can make informed choices on the investments. Moreover, they also monitor customer’s growth with a regular portfolio review and be up-to-date with the market news and research. 5
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1.9 EXPANSION OF ALLIANCE BANK Alliance Bank in 50s-70s Banque de L’Indochine commenced operations in Malaya with its first branch in the Selangor Kwangtung Association Building, Jalan Pudu, Kuala Lumpur. This branch was subsequently relocated to Jalan Raja Chulan, Kuala Lumpur, in 1975. Banque de L’Indochine opened a sub- branch at Jalan Batu, Kuala Lumpur (now known as Jalan Tunku Abdul Rahman). The name of the Bank was changed to Banque de L’Indochine et de Suez (Banque Indosuez). In the same year, Banque Indosuez acquired a building in Jalan Raja Chulan, Kuala Lumpur, to serve as its headquarters. Alliance Bank in 80s-90s Malaysian French Bank Berhad was incorporated to assume the banking business of the two local branches of Banque Indosuez. The incorporation was the result of the French government’s nationalisation of Banque Indosuez and also of the subsequent restructuring of the Bank’s businesses in Malaysia to comply with local banking regulations. The Bank established its “first” branch in Taman Maluri, Kuala Lumpur. In the same year, eight more branches were opened throughout the country. Malaysian French Bank Berhad changed its name to Multi-Purpose Bank Berhad. During this time, 16 branches were established nationwide. Alliance Bank in 21 st Century The Alliance Banking Group was established on 19 January with the successful merger of seven financial institutions. The newly-merged entity’s name and logo were unveiled to the public for the first time as the Alliance Banking Group comprising Alliance Bank Malaysia Berhad (Alliance Bank), Alliance Finance Berhad, Alliance Merchant Bank Berhad, and Alliance Unit Trust Management Berhad. On 1 August 2004, Alliance Finance Berhad merged with Alliance Bank. Consequently, Hire Purchase is now offered at all Alliance Bank’s retail branches nationwide. On 1 January 2005, Alliance Merchant Bank Berhad acquired 100% equity interest in Kuala Lumpur City Securities (KLCS).
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  • Summer '13
  • Alliance Bank, Overview of Alliance Bank

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