The Michelle Obama Campaign.edited.docx

She often talked about the health benefits of eating

Info icon This preview shows pages 11–13. Sign up to view the full content.

View Full Document Right Arrow Icon
life which in turn reduces the chances of contracting diseases related to obesity. She often talked about the health benefits of eating fruits and vegetation. Cultivation of vegetables and fruits would to a great extent reduce the chances of high rates of obesity among the American children. To facilitate the public knowledge about the movement, Michelle sparked a nationwide debate about healthy eating and the necessity of eating fruits and vegetables. The motivation behind Michelle Obama’s campaign was the need to sensitize the American people on the lack of eating healthy and incorporating physical exercises into their daily aspects of life. The Let’s Move campaign was aimed at improving the lives of the American people most especially the children. When children eat a healthy diet, the wellness of the future generation is safeguarded. The increasing rates of obesity are considered a nationwide health crisis which needs immediate intervention. This is because; the younger generation and the adults are all indiscriminately affected by the obesity tragedy. Most medical practitioners determine that, with the obesity rates being alarmingly high, the lives of the younger generations might be cut short. The doctors predict that the obesity menace could hamper the lives of the children. It is anticipated that the in the current age, parents may live much longer than their obese children (Esposito et al., 2013). Therefore Michelle Obama decided to try to consolidate the efforts of as many people as possible to try and overcome the obesity epidemic. In one of her many speeches,
Image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
THE MICHELLE OBAMA CAMPAIGN 12 she was quoted saying ‘we don’t have time to waste, let’s move, let’s move.’ Her sentiments echoed the sentiments of parents and other stakeholders who were ready to deal fairly with the epidemic of obesity in children and even in adults. Michelle Obama’s anti-obesity campaign was dedicated to reducing the chances of obesity in the American children. There are four pillars in her campaign which she integrated with her obesity initiatives. The four components are; healthy schools, access to affordable and healthy foods, influencing families to make healthy choices, and raising physical activity levels. The coordinated efforts which saw the Let’s Move campaign come into the light, attracted a 400 million dollars to fund a federal subsidiary initiatives known as the Health Food Financing Initiatives (Ferrara, 2013). The funds would ensure that various projects are initiated in America. The plans would include the construction and the expansion of the already existing warehouses to increase the supply of fresh, healthy foods. Food deserts are those areas in America which lack proper nutrition support. The food desserts in most times are economically restrained areas which require enough food stores which supply fresh and healthy foods. Obesity and other diet- related ailments can be as a result of the lack of healthy food choice. These factors were factored in when the construction and the expansion of the food supply warehouses were being constructed.
Image of page 12
Image of page 13
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern