Sent must be technically feasible economically

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The Administrative Professional: Technology & Procedures
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Chapter 7 / Exercise 1
The Administrative Professional: Technology & Procedures
Rankin/Shumack
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sent must be technically feasible, economically beneficial and acceptable with respect to the norms and values of the society. Messages in extension communication bear particular characteristics which may enhance or hinder their acceptability by the target audience These characteristics are: (a).Relative advantage-The degree to which an idea or technological innovation is perceived as being better than the one it seeks to replace (b).Compatibility- The extent to which an idea or message is in line with or past socio-cultural values and beliefs. (c).Complexity-The degree to which an idea or message is perceived as relatively difficult to use and understand. (d).Trial ability/ divisibility- The extent to which an innovation can be experimented with on limited scale (e).Observability- The degree to which the results of an innovation or message content are visible to others (f).Risk level- The extent to which an idea or message is perceived to expose the receiver to vulnerability due to failure.
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The Administrative Professional: Technology & Procedures
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Chapter 7 / Exercise 1
The Administrative Professional: Technology & Procedures
Rankin/Shumack
Expert Verified
A channel or medium is the means by which a message travels from the source to the receiver. The human senses (sight, hearing, touch, taste and feeling) make up the most common means of exchanging ideas. The methods include visual and oral, spoken and written. The more senses employed in the communication process, the greater the chance that it is understood. The receiver is the target or audience of communication. The audience is those, whom the source/sender wishes to receive, understand and use the idea. In extension communication it is important that the receiver of each message be clearly defined and segregated into homogenous groups for effective communication. If the audience is to make progress, the extension teacher somehow helps them to change their knowledge, attitude or behaviour. If no change takes place there has been no communication – no progress. Good extension teaching requires a thorough study of audience. This means their abilities, backgrounds, interests and previous accomplishments. The more we know about the audience, the better job of teaching we can do. The effect of the communication is felt when the receiver decodes the message (attaches meaning to the symbols) and develops an idea in his mind which he may or may not use. Feedback is the response from the receiver to the source of the message. Feedback is a control device and an important indicator of the success of communication as well as areas requiring modification and further enquiry.
3.3.2.2.Skills Needed in Communication I. Sending Effective Messages A. You must be able to send messages effectively as well as receive the information that is sent to you. There are eight basic skills in making sure your ideas and feelings are effectively communicated: (a).Clearly “own” your message by using personal pronouns such as I and my. (b).Make your messages complete and specific. (c).Make your verbal and nonverbal messages congruent with one another. (d).Be redundant. (e).Ask for feedback concerning the way your messages are being received. (f).

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