10) Which of the following is NOT a characteristic of advertising as a form of promotion? 10) ______ A) Cost-effective method for communicating with large audiences B) The ability to reach large audiences with the advertising message C) The ability to create images for brands D) Personal nature of the message 11) ________ can be a cost-effective way to build a positive attitude toward the brand in potential consumers prior to, during, or after purchasing a product. 11) ______
12) Which of the following statements about direct marketing is true? 12) ______ 13) Which of the following statements about price is true? 13) ______ 14) Public relations involves all of the following EXCEPT: 14) ______ A) publicity B) sponsorship of a fun run to benefit breast cancer research C) financial and personnel involvement in local arts and crafts festival D) product design 15) Marketers first consider ________ in order to determine which IMC tools will be most effective in reaching and influencing consumer behaviour.
15) ______ 16) The ________ is the framework for developing, implementing, and controlling an organization's integrated marketing communications program and activities. 16) ______ 17) Before determining the appropriate promotional mix for his new annual campaign, the Triscuit crackers brand manager needs to do a competitive analysis, including: 17) ______
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- Fall '13