Our handle Langara College should always appear in full beneath the avatar in

Our handle langara college should always appear in

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Our handle Langara College should always appear in full beneath the avatar in the information section. Department and program names should appear on a new line beneath Langara College. All names are capitalized, and acronymns are written out. facebook – square avatar twitter – round avatar institutional avatars departments & programs avatars
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The colours A GUIDE TO OUR BRAND this is langara. Brand guidelines. 21 primary colours langara orange SPOT PMS 166C CMYK 0/74/100/0 RGB 224/82/6 HEX # F15A22 additional colours Our primary brand colour is orange with black and white as support- ing or accent colours. Overall, the look is warm, energetic, and smart. It conveys a sense of optimism, enthusiasm, and discovery. The orange should be used boldly in large swathes, as this differentiates us visually from other post-secondary institutions whose identities are predominatly red or blue. A range of additional colours that complement the Langara orange can be used sparingly in illustrations or communications that require more levels of colour differentiation. These colours should never overshadow the Langara orange. They should only appear as accent colours. white PMS 7506C 0/9/29/0 # FFE7BB PMS 163C 0/52/69/0 # F7925A PMS 7597C 7/90/100/0 # DE3F21 PMS 7621C 23/100/100/17 # A81913 PMS 7622C 27/100/100/30 # 8E0F09 PMS 7645C 56/85/55/63 # 40192B Black 65K 45K 75K 10K
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Copywriting A GUIDE TO OUR BRAND this is langara. Brand guidelines. 22 The right tone of voice is critical in bringing dialogue and conversation to life. Our brand is headline driven and copywriting is central to the impact of our brand identity. We use smart, witty and bold copy to cleverly link back to learning and the way we teach at Langara. For example, the prospectus became “the big book of possibilities”. A tote bag carries the message “my intellectual property”. To fully realize our brand vision, we need to live and breathe it by applying it to all aspects of our communications. Our brand voice is: headline – Conversational and playful – Welcoming and accessible – Smart, witty, and bold suBhead and Bodycopy – Concise and to the point headline – creative Headlines should be pithy, precisely meaningful and brief, never longer than two lines of copy. Using words such as “stimulating” in headlines creates a connection to education or knowledge, providing a strong link to our brand idea, “The college of higher learning.” suBhead – functional Subheads should be short and straightforward, and contain functional informa- tion to support the headline. More stimulating than your third macchiato. There, their, they’re. Don’t worry. Study with us. We get good grades. KNOWLEDGEABLE INSTRUCTORS. SMALL CLASSES. ENDLESS OPPORTUNTIES. COME SEE US AT THE WRITING CENTRE FOR HELP. PROGRAMS AND COURSES. headline suBhead
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Copywriting A GUIDE TO OUR BRAND this is langara. Brand guidelines. 23 The headline and subhead work hand in hand. The headlines are emotive and clever while subheads support the headlines with functional information.
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